Ethical theory and business ethics: the search for a new model

• Main Author: Cooper, Thomas J.
• Format: Thesis
• Language: unknown
• Published: 1997
• Subjects: HF Commerce; Canada; Newfoundland
• Online Access: http://wrap.warwick.ac.uk/136083/; http://wrap.warwick.ac.uk/136083/2/WRAP_Theses_Cooper_1997.pdf; http://webcat.warwick.ac.uk/record=b1403899~S15

The following thesis is an attempt to propose a 'model' to begin an analysis on a specific dilemma within business ethics. The model will utilise both 'metaphorical' and 'literal' language in the form of questions based on modem moral philosophical theory. The motivation in providing these questions is that there will be less ambiguity if a 'tool' was used to analyse the dilemma, rather than use intuition or abstract moral philosophy. The model, called the Comb, will be used to analyze a comprehensive case study - the case of the Newfoundland Fishing Industry. The case is in the form of an illustrative dilemma and examines the restructuring of the Newfoundland fishing industry. Newfoundland is one of the island provinces of Canada and its main industry, the offshore and inshore fisheries, has recently been 'decimated' by a number of factors. The case will hopefully demonstrate that the restructuring of the Newfoundland fishing industry may be portrayed as an ethical dilemma in business. The analysis will hopefully 'sort' and 'arrange' some of the ethical issues emanating out of the restructuring. The thesis is also an attempt to develop an argument for approaching business ethics from a reflective standpoint. The end result is designed to make the user of the questions developed through the Comb think reflectively, to open new lines of debate within the subject area of business ethics as well as the case of the restructuring of the Newfoundland fishery. The questions of the Comb provide the framework which may be seen as absent in a business ethics analysis. It would seem that the answers about why business is ‘unethical’ are quite easy to produce - the capitalist system, the emphasis on short-termism, managerial incompetence and so on - but are they the answers to the right questions? The Comb specifically and this thesis as a whole are attempts to develop a practical, reflective method to a examine specific dilemma in business ethics. It may be seen as an attempt to develop 'detachedness’ within the 'involvement' of a case study. The thesis is a personal search. Not a search to find answers but one which will propose questions to expand the author’s understanding of the dilemma of the restructuring of the Newfoundland Fishery. It is a search to attempt to understand the subject area of business ethics and how to operationalise the theory behind it. Moreover, it is a search to see if a systematic and simplified model is possible within the subject area of business ethics. The thesis will conclude that while the model may be seen as valid for improving the author’s understanding of the subject area of business ethics and the case study of the Newfoundland fishery, improvements may be made through, for example, establishing alternative 'metaphors’. It will also argue that the 'context' of a business ethics analysis is very important. Business ethics and the model may have to understood as the right ‘tool' for the times.