Ursus Arctos e promozione territoriale: un approccio di marketing

• Main Authors: Grilli, Gianluca, Tattoni, Clara, Notaro, Sandra, Ciolli, Marco
• Format: Article in Journal/Newspaper
• Language: Italian
• Published: country:ITA 2013
• Subjects: Advertising Value Equivalent; progetto Life Ursu; biodiversità; Ursus arctos; Alta; Suo
• Online Access: http://hdl.handle.net/11572/34194; http://www.dendronatura.it/

The brown bear (Ursus arctos) is a rare species that still survive in the Italian alpine space in Trentino, thanks to “Life Ursus” reintroduction project. The presence of the brown bear is extraordinarily important since only high quality natural environments can host this plantigrade. Nevertheless,...