De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic
Utilizing scholarship on legitimation, tactical innovation, and blunders, this paper examines the dynamics by which Greenpeace tried to gain legitimacy and delegitimize Shell in the conflict over Arctic drilling. Content analysis of news media mentions found that the vast majority of Greenpeace fram...
Published in: | Social Movement Studies |
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Language: | English |
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2018
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Online Access: | https://pure.eur.nl/en/publications/3f450894-0edf-471c-b715-33912fb9b4c6 https://doi.org/10.1080/14742837.2018.1555750 http://hdl.handle.net/1765/112905 |
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fturottercrispub:oai:pure.eur.nl:publications/3f450894-0edf-471c-b715-33912fb9b4c6 2023-05-15T14:24:03+02:00 De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic Hein, J E Chaudhri, Vidhi 2018 https://pure.eur.nl/en/publications/3f450894-0edf-471c-b715-33912fb9b4c6 https://doi.org/10.1080/14742837.2018.1555750 http://hdl.handle.net/1765/112905 eng eng info:eu-repo/semantics/closedAccess Hein , J E & Chaudhri , V 2018 , ' De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic ' , Social Movement Studies , vol. 18 , no. 1 , pp. 1-22 . https://doi.org/10.1080/14742837.2018.1555750 /dk/atira/pure/sustainabledevelopmentgoals/climate_action SDG 13 - Climate Action article 2018 fturottercrispub https://doi.org/10.1080/14742837.2018.1555750 2022-06-01T10:43:02Z Utilizing scholarship on legitimation, tactical innovation, and blunders, this paper examines the dynamics by which Greenpeace tried to gain legitimacy and delegitimize Shell in the conflict over Arctic drilling. Content analysis of news media mentions found that the vast majority of Greenpeace frames centered on the ethical concerns surrounding Arctic drilling, mainly potential consequences such as oil spills and climate change. In contrast, Shell’s efforts to delegitimize Greenpeace were limited and more evenly distributed between scientific claims about the safety of drilling in the Arctic, economic opportunities such as jobs created, and ethical claims about Greenpeace threatening the safety of Shell crews. The tactically innovative use of celebrity endorsements by Greenpeace was particularly influential for mobilizing and gaining news attention when combined with occupations. Viral videos gained little news media attention, yet helped mobilize Greenpeace support when they featured a celebrity. In response, Shell tactics overwhelmingly involved litigation against Greenpeace which had some success in neutralizing the occupation tactic. Blunders by Shell amplified resonance of Greenpeace delegitimation frames, ultimately contributing to Shell ceasing their Arctic drilling operations in 2013. Article in Journal/Newspaper Arctic Arctic Climate change Erasmus University Rotterdam & Erasmus MC Research Portal Arctic Social Movement Studies 18 2 171 192 |
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Open Polar |
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Erasmus University Rotterdam & Erasmus MC Research Portal |
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fturottercrispub |
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English |
topic |
/dk/atira/pure/sustainabledevelopmentgoals/climate_action SDG 13 - Climate Action |
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/dk/atira/pure/sustainabledevelopmentgoals/climate_action SDG 13 - Climate Action Hein, J E Chaudhri, Vidhi De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
topic_facet |
/dk/atira/pure/sustainabledevelopmentgoals/climate_action SDG 13 - Climate Action |
description |
Utilizing scholarship on legitimation, tactical innovation, and blunders, this paper examines the dynamics by which Greenpeace tried to gain legitimacy and delegitimize Shell in the conflict over Arctic drilling. Content analysis of news media mentions found that the vast majority of Greenpeace frames centered on the ethical concerns surrounding Arctic drilling, mainly potential consequences such as oil spills and climate change. In contrast, Shell’s efforts to delegitimize Greenpeace were limited and more evenly distributed between scientific claims about the safety of drilling in the Arctic, economic opportunities such as jobs created, and ethical claims about Greenpeace threatening the safety of Shell crews. The tactically innovative use of celebrity endorsements by Greenpeace was particularly influential for mobilizing and gaining news attention when combined with occupations. Viral videos gained little news media attention, yet helped mobilize Greenpeace support when they featured a celebrity. In response, Shell tactics overwhelmingly involved litigation against Greenpeace which had some success in neutralizing the occupation tactic. Blunders by Shell amplified resonance of Greenpeace delegitimation frames, ultimately contributing to Shell ceasing their Arctic drilling operations in 2013. |
format |
Article in Journal/Newspaper |
author |
Hein, J E Chaudhri, Vidhi |
author_facet |
Hein, J E Chaudhri, Vidhi |
author_sort |
Hein, J E |
title |
De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
title_short |
De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
title_full |
De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
title_fullStr |
De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
title_full_unstemmed |
De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic |
title_sort |
de-legitimizing the enemy: framing, tactical innovation, and blunders in the battle for the arctic |
publishDate |
2018 |
url |
https://pure.eur.nl/en/publications/3f450894-0edf-471c-b715-33912fb9b4c6 https://doi.org/10.1080/14742837.2018.1555750 http://hdl.handle.net/1765/112905 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Arctic Climate change |
genre_facet |
Arctic Arctic Climate change |
op_source |
Hein , J E & Chaudhri , V 2018 , ' De-legitimizing the enemy: Framing, tactical innovation, and blunders in the battle for the Arctic ' , Social Movement Studies , vol. 18 , no. 1 , pp. 1-22 . https://doi.org/10.1080/14742837.2018.1555750 |
op_rights |
info:eu-repo/semantics/closedAccess |
op_doi |
https://doi.org/10.1080/14742837.2018.1555750 |
container_title |
Social Movement Studies |
container_volume |
18 |
container_issue |
2 |
container_start_page |
171 |
op_container_end_page |
192 |
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1766296518639222784 |