Employer Attractiveness : A quantitative study of preferences among swedish civil engineering students regarding future employers

• Main Authors: Lindgren, Erik, Skarped, Michael
• Format: Bachelor Thesis
• Language: English
• Published: Uppsala universitet, Företagsekonomiska institutionen 2008
• Subjects: Employer Branding; Business and economics; Ekonomi; Chalmers; Luleå
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8777

The purpose of this thesis is to measure the importance of different factors that contribute to employer attractiveness among students. Further, its purpose is to measure how those same students perceive a case company, Ramböll, relating to those same factors. The method used to satisfy this purpose is a quantitative survey among Swedish civil engineering students at three Swedish universities, Uppsala Tekniska Högskola, Luleå Tekniska Högskola and Chalmers Tekniska Högskola. The survey got a response rate of 19% and the results show that the majority of the respondents think that factors such as learning opportunities, self development and independence are most important for employer attractiveness. Further, the respondents perceives Ramböll as a company that offers challenging and interesting tasks, but does not offer high salaries and is not a high status organisation.