The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard
This essay analyses the use of media as an instigator of tourism as it creates perceptions of Svalbard in the minds of prospective and former tourists. It explores what these created imaginations about Svalbard as a destination and experience mean for individuals who have been submitted by a curated...
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Uppsala universitet, Institutionen för kulturantropologi och etnologi
2019
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ftuppsalauniv:oai:DiVA.org:uu-412400 2023-05-15T15:39:16+02:00 The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard Mård, Frida 2019 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412400 eng eng Uppsala universitet, Institutionen för kulturantropologi och etnologi http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412400 info:eu-repo/semantics/openAccess Imaginaries tourism media Svalbard Longyearbyen Barentsburg Social Anthropology Socialantropologi Student thesis info:eu-repo/semantics/bachelorThesis text 2019 ftuppsalauniv 2023-02-23T21:52:57Z This essay analyses the use of media as an instigator of tourism as it creates perceptions of Svalbard in the minds of prospective and former tourists. It explores what these created imaginations about Svalbard as a destination and experience mean for individuals who have been submitted by a curated image in media, made for the profit of the tourism industry. The essay uses accounts from three different informants who all belong to different categories; one has been there several times, another has been there once, and the third not at all. The analysis of their experiences and expected experiences is made through the theoretical framework posed by Noel B. Salazar theory of imaginaries and Arjun Appadurai’s mediascape, ethnoscape, and imaginative worlds and communities. This study means to show that the individual experience is necessarily impacted by their preemptive expectations, which is strongly, almost entirely, influenced by the image and idea of “otherness” which media has projected. Bachelor Thesis Barentsburg Longyearbyen Svalbard Uppsala University: Publications (DiVA) Barentsburg ENVELOPE(14.212,14.212,78.064,78.064) Longyearbyen Svalbard |
institution |
Open Polar |
collection |
Uppsala University: Publications (DiVA) |
op_collection_id |
ftuppsalauniv |
language |
English |
topic |
Imaginaries tourism media Svalbard Longyearbyen Barentsburg Social Anthropology Socialantropologi |
spellingShingle |
Imaginaries tourism media Svalbard Longyearbyen Barentsburg Social Anthropology Socialantropologi Mård, Frida The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
topic_facet |
Imaginaries tourism media Svalbard Longyearbyen Barentsburg Social Anthropology Socialantropologi |
description |
This essay analyses the use of media as an instigator of tourism as it creates perceptions of Svalbard in the minds of prospective and former tourists. It explores what these created imaginations about Svalbard as a destination and experience mean for individuals who have been submitted by a curated image in media, made for the profit of the tourism industry. The essay uses accounts from three different informants who all belong to different categories; one has been there several times, another has been there once, and the third not at all. The analysis of their experiences and expected experiences is made through the theoretical framework posed by Noel B. Salazar theory of imaginaries and Arjun Appadurai’s mediascape, ethnoscape, and imaginative worlds and communities. This study means to show that the individual experience is necessarily impacted by their preemptive expectations, which is strongly, almost entirely, influenced by the image and idea of “otherness” which media has projected. |
format |
Bachelor Thesis |
author |
Mård, Frida |
author_facet |
Mård, Frida |
author_sort |
Mård, Frida |
title |
The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
title_short |
The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
title_full |
The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
title_fullStr |
The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
title_full_unstemmed |
The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard |
title_sort |
real arctic:truly wild, wonderfully retro : imaginaries and tourism in svalbard |
publisher |
Uppsala universitet, Institutionen för kulturantropologi och etnologi |
publishDate |
2019 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412400 |
long_lat |
ENVELOPE(14.212,14.212,78.064,78.064) |
geographic |
Barentsburg Longyearbyen Svalbard |
geographic_facet |
Barentsburg Longyearbyen Svalbard |
genre |
Barentsburg Longyearbyen Svalbard |
genre_facet |
Barentsburg Longyearbyen Svalbard |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412400 |
op_rights |
info:eu-repo/semantics/openAccess |
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1766370777771278336 |