Developing an improved retail pricing model for Volkswagen of South Africa in a changing competitor environment with special reference to the passenger vehicle market
Thesis (MBA (Business Management))--Stellenbosch University, 2008. ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomings...
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Format: | Thesis |
Language: | English |
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Stellenbosch : Stellenbosch University
2008
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Online Access: | http://hdl.handle.net/10019.1/5027 |