Developing an improved retail pricing model for Volkswagen of South Africa in a changing competitor environment with special reference to the passenger vehicle market

• Main Author: Van der Merwe, Susan Josina
• Other Authors: Oosthuizen, H., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
• Format: Thesis
• Language: English
• Published: Stellenbosch : Stellenbosch University 2008
• Subjects: Retail pricing; Volkswagen South Africa; Automotive industry > Prices; Passenger vehicles > Prices; Dissertations > Business management; Theses > Business management; Tussen; Tripp; Maak; sami
• Online Access: http://hdl.handle.net/10019.1/5027

Thesis (MBA (Business Management))--Stellenbosch University, 2008. ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomings...