Social media activity in the context of free-to-air broadcast television

• Main Author: Züll, Beatrice
• Format: Doctoral or Postdoctoral Thesis
• Language: English
• Published: 2017
• Subjects: Information sciences; Media and communicology; Rowland; sami
• Online Access: http://darhiv.ffzg.unizg.hr/id/eprint/8913/; http://darhiv.ffzg.unizg.hr/id/eprint/8913/1/Zuell_Social_Media_Activity_in_Context_of_television_2017_Final_version_110517.pdf

For many decades, traditional broadcast has been the main entertainment focal point in households. Like all media and entertainment industries, television has been altered by the internet and new technologies. The internet has made new forms of participatory communication possible and has increased...