The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori

The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the t...

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Main Authors: Erueti, Bevan, Grainger, Andrew (R20969), Haldane, Hillary J.
Other Authors: Beissel, Adam S. (Editor), Postlethwaite, Verity (Editor), Grainger, Andrew (Editor), Brice, Julie E. (Editor)
Format: Book Part
Language:English
Published: U.K., Routledge 2024
Subjects:
Online Access:https://doi.org/10.4324/9781003379201-14
https://hdl.handle.net/1959.7/uws:74455
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spelling ftunivwestsyd:oai:researchdirect.westernsydney.edu.au:uws_74455 2024-02-11T10:03:51+01:00 The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori Erueti, Bevan Grainger, Andrew (R20969) Haldane, Hillary J. Beissel, Adam S. (Editor) Postlethwaite, Verity (Editor) Grainger, Andrew (Editor) Brice, Julie E. (Editor) 2024 print 15 https://doi.org/10.4324/9781003379201-14 https://hdl.handle.net/1959.7/uws:74455 eng eng U.K., Routledge The 2023 FIFA Women's World Cup: Politics, Representation, and Management--9781032459035--9781003379201 pp: 158-172 XXXXXX - Unknown book chapter 2024 ftunivwestsyd https://doi.org/10.4324/9781003379201-14 2024-01-22T23:27:01Z The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game. Book Part First Nations University of Western Sydney (UWS): Research Direct Fifa ENVELOPE(-22.767,-22.767,65.650,65.650) 158 172 London
institution Open Polar
collection University of Western Sydney (UWS): Research Direct
op_collection_id ftunivwestsyd
language English
topic XXXXXX - Unknown
spellingShingle XXXXXX - Unknown
Erueti, Bevan
Grainger, Andrew (R20969)
Haldane, Hillary J.
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
topic_facet XXXXXX - Unknown
description The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game.
author2 Beissel, Adam S. (Editor)
Postlethwaite, Verity (Editor)
Grainger, Andrew (Editor)
Brice, Julie E. (Editor)
format Book Part
author Erueti, Bevan
Grainger, Andrew (R20969)
Haldane, Hillary J.
author_facet Erueti, Bevan
Grainger, Andrew (R20969)
Haldane, Hillary J.
author_sort Erueti, Bevan
title The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
title_short The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
title_full The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
title_fullStr The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
title_full_unstemmed The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
title_sort marketing and branding of indigeneity in the fifa women's world cup 2023 : marketing maori
publisher U.K., Routledge
publishDate 2024
url https://doi.org/10.4324/9781003379201-14
https://hdl.handle.net/1959.7/uws:74455
long_lat ENVELOPE(-22.767,-22.767,65.650,65.650)
geographic Fifa
geographic_facet Fifa
genre First Nations
genre_facet First Nations
op_relation The 2023 FIFA Women's World Cup: Politics, Representation, and Management--9781032459035--9781003379201 pp: 158-172
op_doi https://doi.org/10.4324/9781003379201-14
container_start_page 158
op_container_end_page 172
op_publisher_place London
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