The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori
The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the t...
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U.K., Routledge
2024
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Online Access: | https://doi.org/10.4324/9781003379201-14 https://hdl.handle.net/1959.7/uws:74455 |
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ftunivwestsyd:oai:researchdirect.westernsydney.edu.au:uws_74455 2024-02-11T10:03:51+01:00 The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori Erueti, Bevan Grainger, Andrew (R20969) Haldane, Hillary J. Beissel, Adam S. (Editor) Postlethwaite, Verity (Editor) Grainger, Andrew (Editor) Brice, Julie E. (Editor) 2024 print 15 https://doi.org/10.4324/9781003379201-14 https://hdl.handle.net/1959.7/uws:74455 eng eng U.K., Routledge The 2023 FIFA Women's World Cup: Politics, Representation, and Management--9781032459035--9781003379201 pp: 158-172 XXXXXX - Unknown book chapter 2024 ftunivwestsyd https://doi.org/10.4324/9781003379201-14 2024-01-22T23:27:01Z The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game. Book Part First Nations University of Western Sydney (UWS): Research Direct Fifa ENVELOPE(-22.767,-22.767,65.650,65.650) 158 172 London |
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University of Western Sydney (UWS): Research Direct |
op_collection_id |
ftunivwestsyd |
language |
English |
topic |
XXXXXX - Unknown |
spellingShingle |
XXXXXX - Unknown Erueti, Bevan Grainger, Andrew (R20969) Haldane, Hillary J. The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
topic_facet |
XXXXXX - Unknown |
description |
The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game. |
author2 |
Beissel, Adam S. (Editor) Postlethwaite, Verity (Editor) Grainger, Andrew (Editor) Brice, Julie E. (Editor) |
format |
Book Part |
author |
Erueti, Bevan Grainger, Andrew (R20969) Haldane, Hillary J. |
author_facet |
Erueti, Bevan Grainger, Andrew (R20969) Haldane, Hillary J. |
author_sort |
Erueti, Bevan |
title |
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
title_short |
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
title_full |
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
title_fullStr |
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
title_full_unstemmed |
The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori |
title_sort |
marketing and branding of indigeneity in the fifa women's world cup 2023 : marketing maori |
publisher |
U.K., Routledge |
publishDate |
2024 |
url |
https://doi.org/10.4324/9781003379201-14 https://hdl.handle.net/1959.7/uws:74455 |
long_lat |
ENVELOPE(-22.767,-22.767,65.650,65.650) |
geographic |
Fifa |
geographic_facet |
Fifa |
genre |
First Nations |
genre_facet |
First Nations |
op_relation |
The 2023 FIFA Women's World Cup: Politics, Representation, and Management--9781032459035--9781003379201 pp: 158-172 |
op_doi |
https://doi.org/10.4324/9781003379201-14 |
container_start_page |
158 |
op_container_end_page |
172 |
op_publisher_place |
London |
_version_ |
1790600182449045504 |