Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem
Purpose: The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach: This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to sho...
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ftunivwestsyd:oai:researchdirect.westernsydney.edu.au:uws_40729 2023-05-15T16:46:41+02:00 Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem Duffy, Sarah (R18428) Northey, Gavin A. Esch, Patrick van School of Business (Host institution) 2017 print 26 https://doi.org/10.1108/JSOCM-12-2016-0079 http://handle.westernsydney.edu.au:8081/1959.7/uws:40729 eng eng U.K., Emerald Journal of Social Marketing--2042-6763--2042-6771 Vol. 7 Issue. 3 150506 - Marketing Theory Iceland financial crises social problems social marketing 150599 - Marketing not elsewhere classified journal article Text 2017 ftunivwestsyd https://doi.org/10.1108/JSOCM-12-2016-0079 2020-12-05T18:24:53Z Purpose: The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach: This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show how social mechanism theory can help social marketers and policy makers overcome complexity and strive for the social transformation they seek.: Findings: This paper suggests the utility of social mechanism theory for understanding wicked problems, how they came to be and how social marketing practices can be applied to resolve market complexities. Research limitations/implications: Social marketers need to identify what is driving what, in order to plan and implement interventions that will lead to the social change desired. This paper presents a framework that guides the analyst through this social change process. Originality/value: This work provides social marketers with the means to understand the “moving parts” of a wicked problems in order to identify where an intervention is required to achieve the social change sought. Article in Journal/Newspaper Iceland University of Western Sydney (UWS): Research Direct Journal of Social Marketing 7 3 330 346 |
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University of Western Sydney (UWS): Research Direct |
op_collection_id |
ftunivwestsyd |
language |
English |
topic |
150506 - Marketing Theory Iceland financial crises social problems social marketing 150599 - Marketing not elsewhere classified |
spellingShingle |
150506 - Marketing Theory Iceland financial crises social problems social marketing 150599 - Marketing not elsewhere classified Duffy, Sarah (R18428) Northey, Gavin A. Esch, Patrick van Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
topic_facet |
150506 - Marketing Theory Iceland financial crises social problems social marketing 150599 - Marketing not elsewhere classified |
description |
Purpose: The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach: This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show how social mechanism theory can help social marketers and policy makers overcome complexity and strive for the social transformation they seek.: Findings: This paper suggests the utility of social mechanism theory for understanding wicked problems, how they came to be and how social marketing practices can be applied to resolve market complexities. Research limitations/implications: Social marketers need to identify what is driving what, in order to plan and implement interventions that will lead to the social change desired. This paper presents a framework that guides the analyst through this social change process. Originality/value: This work provides social marketers with the means to understand the “moving parts” of a wicked problems in order to identify where an intervention is required to achieve the social change sought. |
author2 |
School of Business (Host institution) |
format |
Article in Journal/Newspaper |
author |
Duffy, Sarah (R18428) Northey, Gavin A. Esch, Patrick van |
author_facet |
Duffy, Sarah (R18428) Northey, Gavin A. Esch, Patrick van |
author_sort |
Duffy, Sarah (R18428) |
title |
Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_short |
Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_full |
Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_fullStr |
Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_full_unstemmed |
Iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_sort |
iceland : how social mechanisms drove the financial collapse and why it’s a wicked problem |
publisher |
U.K., Emerald |
publishDate |
2017 |
url |
https://doi.org/10.1108/JSOCM-12-2016-0079 http://handle.westernsydney.edu.au:8081/1959.7/uws:40729 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
Journal of Social Marketing--2042-6763--2042-6771 Vol. 7 Issue. 3 |
op_doi |
https://doi.org/10.1108/JSOCM-12-2016-0079 |
container_title |
Journal of Social Marketing |
container_volume |
7 |
container_issue |
3 |
container_start_page |
330 |
op_container_end_page |
346 |
_version_ |
1766036785756897280 |