An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers?
Background. Inuit experience some of the highest rates of tobacco use and of tobacco-related diseases in Canada. Communication strategies, such as health warnings on tobacco products, are seen as a necessary means of informing the public of tobacco-related health risk and motivating smokers to want...
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University of Waterloo
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ftunivwaterloo:oai:uwspace.uwaterloo.ca:10012/7652 2023-05-15T16:54:18+02:00 An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? Costello, Mary-Jean 2013-05-26 http://hdl.handle.net/10012/7652 en eng University of Waterloo http://hdl.handle.net/10012/7652 Tobacco Inuit Communication Health Health Studies and Gerontology Doctoral Thesis 2013 ftunivwaterloo 2022-06-18T22:59:45Z Background. Inuit experience some of the highest rates of tobacco use and of tobacco-related diseases in Canada. Communication strategies, such as health warnings on tobacco products, are seen as a necessary means of informing the public of tobacco-related health risk and motivating smokers to want to quit smoking. However, there is little evidence to suggest how such strategies might be working among Inuit nor is there evidence to suggest how best to communicate tobacco-related health risk to and promote smoking cessation among Inuit smokers. Objectives. (1) To systematically examine the effects of textual message frame (i.e., loss- vs. gain-framed), graphic type (i.e., gruesome vs. personal suffering), and narrative style (i.e., testimonial vs. didactic) on measures of message acceptance (i.e., personal relevance and perceived credibility), affective response, and potential message effectiveness. (2) To examine fear as a potential mediator of the relation between textual message frame and measures of potential message effectiveness, as well as of the relation between graphic type and measures of potential message effectiveness. (3) To examine the potential impact of the message spokesperson (i.e., Caucasian, middle-aged male/female vs. Inuit middle-aged male/female vs. Inuit Elder male/female) on measures of message acceptance and potential message effectiveness. Experimental design. A repeated measures (i.e., within-subject) 2 x 2 x 2 factorial design was used to examine the effects of textual message frame, graphic type and narrative style. A separate ranking task assessed the potential impact of the message spokesperson. Methods. Eligible participants (Inuit, aged 18 years of age or older, having smoked at least one cigarette in the previous 30 days and smoked over 100 cigarettes in their lifetime) were recruited in October 2012 from two communities in Nunavut (Iqaluit and Rankin Inlet). Participants completed a survey, an experimental procedure (i.e., a health warning rating task) and a health warning ... Doctoral or Postdoctoral Thesis inuit Iqaluit Nunavut Rankin Inlet University of Waterloo, Canada: Institutional Repository Canada Nunavut Rankin Inlet ENVELOPE(-91.983,-91.983,62.734,62.734) |
institution |
Open Polar |
collection |
University of Waterloo, Canada: Institutional Repository |
op_collection_id |
ftunivwaterloo |
language |
English |
topic |
Tobacco Inuit Communication Health Health Studies and Gerontology |
spellingShingle |
Tobacco Inuit Communication Health Health Studies and Gerontology Costello, Mary-Jean An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
topic_facet |
Tobacco Inuit Communication Health Health Studies and Gerontology |
description |
Background. Inuit experience some of the highest rates of tobacco use and of tobacco-related diseases in Canada. Communication strategies, such as health warnings on tobacco products, are seen as a necessary means of informing the public of tobacco-related health risk and motivating smokers to want to quit smoking. However, there is little evidence to suggest how such strategies might be working among Inuit nor is there evidence to suggest how best to communicate tobacco-related health risk to and promote smoking cessation among Inuit smokers. Objectives. (1) To systematically examine the effects of textual message frame (i.e., loss- vs. gain-framed), graphic type (i.e., gruesome vs. personal suffering), and narrative style (i.e., testimonial vs. didactic) on measures of message acceptance (i.e., personal relevance and perceived credibility), affective response, and potential message effectiveness. (2) To examine fear as a potential mediator of the relation between textual message frame and measures of potential message effectiveness, as well as of the relation between graphic type and measures of potential message effectiveness. (3) To examine the potential impact of the message spokesperson (i.e., Caucasian, middle-aged male/female vs. Inuit middle-aged male/female vs. Inuit Elder male/female) on measures of message acceptance and potential message effectiveness. Experimental design. A repeated measures (i.e., within-subject) 2 x 2 x 2 factorial design was used to examine the effects of textual message frame, graphic type and narrative style. A separate ranking task assessed the potential impact of the message spokesperson. Methods. Eligible participants (Inuit, aged 18 years of age or older, having smoked at least one cigarette in the previous 30 days and smoked over 100 cigarettes in their lifetime) were recruited in October 2012 from two communities in Nunavut (Iqaluit and Rankin Inlet). Participants completed a survey, an experimental procedure (i.e., a health warning rating task) and a health warning ... |
format |
Doctoral or Postdoctoral Thesis |
author |
Costello, Mary-Jean |
author_facet |
Costello, Mary-Jean |
author_sort |
Costello, Mary-Jean |
title |
An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
title_short |
An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
title_full |
An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
title_fullStr |
An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
title_full_unstemmed |
An evaluation of the potential effectiveness of tobacco-related health messages among Inuit in Nunavut, Canada: What types of messages work best at promoting smoking cessation among Inuit smokers? |
title_sort |
evaluation of the potential effectiveness of tobacco-related health messages among inuit in nunavut, canada: what types of messages work best at promoting smoking cessation among inuit smokers? |
publisher |
University of Waterloo |
publishDate |
2013 |
url |
http://hdl.handle.net/10012/7652 |
long_lat |
ENVELOPE(-91.983,-91.983,62.734,62.734) |
geographic |
Canada Nunavut Rankin Inlet |
geographic_facet |
Canada Nunavut Rankin Inlet |
genre |
inuit Iqaluit Nunavut Rankin Inlet |
genre_facet |
inuit Iqaluit Nunavut Rankin Inlet |
op_relation |
http://hdl.handle.net/10012/7652 |
_version_ |
1766044935853703168 |