Topological encounters: Marketing landscapes for tourists
This chapter deals with landscapes and the ways in which they are presented to and encountered by tourists visiting Iceland, and in land-use controversies surrounding tourism development. The aim of the chapter is to show how wilderness and natural landscapes in Iceland are given voice and agency, e...
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ftunivwagenin:oai:library.wur.nl:wurpubs/564197 2024-01-21T10:07:18+01:00 Topological encounters: Marketing landscapes for tourists Huijbens, Edward H. 2016 text/html https://research.wur.nl/en/publications/topological-encounters-marketing-landscapes-for-tourists en eng Taylor & Francis https://edepot.wur.nl/521685 https://research.wur.nl/en/publications/topological-encounters-marketing-landscapes-for-tourists info:eu-repo/semantics/restrictedAccess Wageningen University & Research Tourism Encounters and Controversies ISBN: 9781472424365 Life Science info:eu-repo/semantics/bookPart Part of book or chapter of book info:eu-repo/semantics/publishedVersion 2016 ftunivwagenin 2023-12-27T23:14:35Z This chapter deals with landscapes and the ways in which they are presented to and encountered by tourists visiting Iceland, and in land-use controversies surrounding tourism development. The aim of the chapter is to show how wilderness and natural landscapes in Iceland are given voice and agency, enabling them encounters with the visiting tourist. However, the work that goes into giving wilderness landscapes a voice in marketing and promotion entails the exertion of force upon the earth, moulding its surface into marketable form. In order to make sense of this force this chapter draws conceptually on topological imaginaries as presented in literature on cultural topologies and vitalist geo-philosophy as outlined in the work of Gilles Deleuze and those who have elaborated thereupon (see Protevi and Bonta, 2004). With concepts and tools developed through these two theoretical strands landscapes emerge as a malleable continuous surface at one with us and the earth, taking on different forms as it enters e.g. marketing media. The forces exerted to produce the different forms of landscapes become the focus of the analysis as it is through these forces that a malleable continuous surface takes shape. The wellspring of this force is the demand for marketability and the generation of surplus in modern capitalist experience economy. This charges a potential landscape encounter with controversies that the chapter seeks to unravel through two examples provided. Book Part Iceland Wageningen UR (University & Research Centre): Digital Library |
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Wageningen UR (University & Research Centre): Digital Library |
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ftunivwagenin |
language |
English |
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Life Science |
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Life Science Huijbens, Edward H. Topological encounters: Marketing landscapes for tourists |
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Life Science |
description |
This chapter deals with landscapes and the ways in which they are presented to and encountered by tourists visiting Iceland, and in land-use controversies surrounding tourism development. The aim of the chapter is to show how wilderness and natural landscapes in Iceland are given voice and agency, enabling them encounters with the visiting tourist. However, the work that goes into giving wilderness landscapes a voice in marketing and promotion entails the exertion of force upon the earth, moulding its surface into marketable form. In order to make sense of this force this chapter draws conceptually on topological imaginaries as presented in literature on cultural topologies and vitalist geo-philosophy as outlined in the work of Gilles Deleuze and those who have elaborated thereupon (see Protevi and Bonta, 2004). With concepts and tools developed through these two theoretical strands landscapes emerge as a malleable continuous surface at one with us and the earth, taking on different forms as it enters e.g. marketing media. The forces exerted to produce the different forms of landscapes become the focus of the analysis as it is through these forces that a malleable continuous surface takes shape. The wellspring of this force is the demand for marketability and the generation of surplus in modern capitalist experience economy. This charges a potential landscape encounter with controversies that the chapter seeks to unravel through two examples provided. |
format |
Book Part |
author |
Huijbens, Edward H. |
author_facet |
Huijbens, Edward H. |
author_sort |
Huijbens, Edward H. |
title |
Topological encounters: Marketing landscapes for tourists |
title_short |
Topological encounters: Marketing landscapes for tourists |
title_full |
Topological encounters: Marketing landscapes for tourists |
title_fullStr |
Topological encounters: Marketing landscapes for tourists |
title_full_unstemmed |
Topological encounters: Marketing landscapes for tourists |
title_sort |
topological encounters: marketing landscapes for tourists |
publisher |
Taylor & Francis |
publishDate |
2016 |
url |
https://research.wur.nl/en/publications/topological-encounters-marketing-landscapes-for-tourists |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Tourism Encounters and Controversies ISBN: 9781472424365 |
op_relation |
https://edepot.wur.nl/521685 https://research.wur.nl/en/publications/topological-encounters-marketing-landscapes-for-tourists |
op_rights |
info:eu-repo/semantics/restrictedAccess Wageningen University & Research |
_version_ |
1788697837875232768 |