Consumer preferences regarding food-related risk-benefit messages
Purpose – The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with food consumption. The focus is on the net health impact of risks and benefits on life expectancy, quality of life, and...
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2012
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Online Access: | https://research.wur.nl/en/publications/consumer-preferences-regarding-food-related-risk-benefit-messages https://doi.org/10.1108/00070701211213483 |
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ftunivwagenin:oai:library.wur.nl:wurpubs/422685 2024-02-04T10:01:34+01:00 Consumer preferences regarding food-related risk-benefit messages van Dijk, H. van Kleef, E. Owen, H. Frewer, L.J. 2012 application/pdf https://research.wur.nl/en/publications/consumer-preferences-regarding-food-related-risk-benefit-messages https://doi.org/10.1108/00070701211213483 en eng https://edepot.wur.nl/200719 https://research.wur.nl/en/publications/consumer-preferences-regarding-food-related-risk-benefit-messages doi:10.1108/00070701211213483 info:eu-repo/semantics/restrictedAccess Wageningen University & Research British Food Journal 114 (2012) 3 ISSN: 0007-070X attitudes bias communication decisions fish consumption genetically-modified foods health industry nutrition perception info:eu-repo/semantics/article Article/Letter to editor info:eu-repo/semantics/publishedVersion 2012 ftunivwagenin https://doi.org/10.1108/00070701211213483 2024-01-10T23:21:23Z Purpose – The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with food consumption. The focus is on the net health impact of risks and benefits on life expectancy, quality of life, and disability adjusted life years (DALYs). Design/methodology/approach – Focus groups were conducted in four countries (Iceland, The Netherlands, Portugal, UK). All sessions were audio-taped, transcribed and content analyzed. Findings – Current risk-benefit communication is perceived as “asymmetrical”, confusing, and often distrusted. Participants expressed a preference for more balanced and scientifically derived information. Information about the net health impact on both life expectancy and quality of life was found to be meaningful for food decision making. DALYs were thought too complicated. Research limitations/implications – Findings confirm the importance of incorporating consumers' viewpoints when developing communications about risk and benefits. The results provide insights into potential issues related to the communication of risk and benefit information. The limitations of the qualitative approach adopted in this study suggest that further research utilizing nationally representative samples is needed, which may explore additional metrics to communicate net health effects to consumers. Originality/value – Common measures for assessing both risks and benefits are expected to facilitate the communication of the results of risk-benefit assessment as part of risk analysis. However, research incorporating consumers' perspectives on this issue is scarce. A better understanding of how consumers perceive these measures may promote the development of more effective integrated risk benefit communication. Article in Journal/Newspaper Iceland Wageningen UR (University & Research Centre): Digital Library British Food Journal 114 3 387 400 |
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Open Polar |
collection |
Wageningen UR (University & Research Centre): Digital Library |
op_collection_id |
ftunivwagenin |
language |
English |
topic |
attitudes bias communication decisions fish consumption genetically-modified foods health industry nutrition perception |
spellingShingle |
attitudes bias communication decisions fish consumption genetically-modified foods health industry nutrition perception van Dijk, H. van Kleef, E. Owen, H. Frewer, L.J. Consumer preferences regarding food-related risk-benefit messages |
topic_facet |
attitudes bias communication decisions fish consumption genetically-modified foods health industry nutrition perception |
description |
Purpose – The aim of this study is to identify and explore consumer preferences and information needs regarding the simultaneous communication of risks and benefits associated with food consumption. The focus is on the net health impact of risks and benefits on life expectancy, quality of life, and disability adjusted life years (DALYs). Design/methodology/approach – Focus groups were conducted in four countries (Iceland, The Netherlands, Portugal, UK). All sessions were audio-taped, transcribed and content analyzed. Findings – Current risk-benefit communication is perceived as “asymmetrical”, confusing, and often distrusted. Participants expressed a preference for more balanced and scientifically derived information. Information about the net health impact on both life expectancy and quality of life was found to be meaningful for food decision making. DALYs were thought too complicated. Research limitations/implications – Findings confirm the importance of incorporating consumers' viewpoints when developing communications about risk and benefits. The results provide insights into potential issues related to the communication of risk and benefit information. The limitations of the qualitative approach adopted in this study suggest that further research utilizing nationally representative samples is needed, which may explore additional metrics to communicate net health effects to consumers. Originality/value – Common measures for assessing both risks and benefits are expected to facilitate the communication of the results of risk-benefit assessment as part of risk analysis. However, research incorporating consumers' perspectives on this issue is scarce. A better understanding of how consumers perceive these measures may promote the development of more effective integrated risk benefit communication. |
format |
Article in Journal/Newspaper |
author |
van Dijk, H. van Kleef, E. Owen, H. Frewer, L.J. |
author_facet |
van Dijk, H. van Kleef, E. Owen, H. Frewer, L.J. |
author_sort |
van Dijk, H. |
title |
Consumer preferences regarding food-related risk-benefit messages |
title_short |
Consumer preferences regarding food-related risk-benefit messages |
title_full |
Consumer preferences regarding food-related risk-benefit messages |
title_fullStr |
Consumer preferences regarding food-related risk-benefit messages |
title_full_unstemmed |
Consumer preferences regarding food-related risk-benefit messages |
title_sort |
consumer preferences regarding food-related risk-benefit messages |
publishDate |
2012 |
url |
https://research.wur.nl/en/publications/consumer-preferences-regarding-food-related-risk-benefit-messages https://doi.org/10.1108/00070701211213483 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
British Food Journal 114 (2012) 3 ISSN: 0007-070X |
op_relation |
https://edepot.wur.nl/200719 https://research.wur.nl/en/publications/consumer-preferences-regarding-food-related-risk-benefit-messages doi:10.1108/00070701211213483 |
op_rights |
info:eu-repo/semantics/restrictedAccess Wageningen University & Research |
op_doi |
https://doi.org/10.1108/00070701211213483 |
container_title |
British Food Journal |
container_volume |
114 |
container_issue |
3 |
container_start_page |
387 |
op_container_end_page |
400 |
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1789967545944506368 |