Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar
Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefo...
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Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana
2020
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Online Access: | https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959 https://doi.org/10.24843/JDEPAR.2020.v08.i02.p04 |
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ftunivudayanaojs:oai:ojs.unud.ac.id:article/67959 2023-05-15T16:02:37+02:00 Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar Samosir, Laura Therecia Mahagangga, I Gusti Agung Oka 2020-12-19 application/pdf https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959 https://doi.org/10.24843/JDEPAR.2020.v08.i02.p04 eng eng Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959/37595 https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959 doi:10.24843/JDEPAR.2020.v08.i02.p04 JURNAL DESTINASI PARIWISATA; Vol 8 No 2 (2020): VOL 8, NO 2 (2020): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA; 189 - 195 2548-8937 2338-8811 10.24843/JDEPAR.2020.v08.i02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article 2020 ftunivudayanaojs https://doi.org/10.24843/JDEPAR.2020.v08.i02.p04 https://doi.org/10.24843/JDEPAR.2020.v08.i02 2022-08-07T07:06:55Z Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media. Keywords: Marketing Strategic, attraction, Dream Island Beach Article in Journal/Newspaper Dream Island E-Journal Universitas Udayana The Beaches ENVELOPE(-56.832,-56.832,49.583,49.583) Bali ENVELOPE(-20.233,-20.233,64.067,64.067) Dream Island ENVELOPE(-64.225,-64.225,-64.727,-64.727) JURNAL DESTINASI PARIWISATA 8 2 189 |
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E-Journal Universitas Udayana |
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ftunivudayanaojs |
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English |
description |
Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media. Keywords: Marketing Strategic, attraction, Dream Island Beach |
format |
Article in Journal/Newspaper |
author |
Samosir, Laura Therecia Mahagangga, I Gusti Agung Oka |
spellingShingle |
Samosir, Laura Therecia Mahagangga, I Gusti Agung Oka Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
author_facet |
Samosir, Laura Therecia Mahagangga, I Gusti Agung Oka |
author_sort |
Samosir, Laura Therecia |
title |
Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
title_short |
Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
title_full |
Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
title_fullStr |
Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
title_full_unstemmed |
Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar |
title_sort |
strategi pemasaran pantai dream island di mertasari desa intaran sanur kauh kota denpasar |
publisher |
Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana |
publishDate |
2020 |
url |
https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959 https://doi.org/10.24843/JDEPAR.2020.v08.i02.p04 |
long_lat |
ENVELOPE(-56.832,-56.832,49.583,49.583) ENVELOPE(-20.233,-20.233,64.067,64.067) ENVELOPE(-64.225,-64.225,-64.727,-64.727) |
geographic |
The Beaches Bali Dream Island |
geographic_facet |
The Beaches Bali Dream Island |
genre |
Dream Island |
genre_facet |
Dream Island |
op_source |
JURNAL DESTINASI PARIWISATA; Vol 8 No 2 (2020): VOL 8, NO 2 (2020): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA; 189 - 195 2548-8937 2338-8811 10.24843/JDEPAR.2020.v08.i02 |
op_relation |
https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959/37595 https://ojs.unud.ac.id/index.php/destinasipar/article/view/67959 doi:10.24843/JDEPAR.2020.v08.i02.p04 |
op_doi |
https://doi.org/10.24843/JDEPAR.2020.v08.i02.p04 https://doi.org/10.24843/JDEPAR.2020.v08.i02 |
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JURNAL DESTINASI PARIWISATA |
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189 |
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