Transition from a start-up to an operational phase. A case study of Tromsø International School
The goal for Tromsø International School is to offer a good educational alternative. This gives the students a good platform for all later learning in life, both from a theoretical and pedagogical point of view, but also in the sense of making the students good citizens. Along with running Tromsø In...
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UiT Norges arktiske universitet
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ftunivtroemsoe:oai:munin.uit.no:10037/8002 2023-05-15T18:33:59+02:00 Transition from a start-up to an operational phase. A case study of Tromsø International School Hansen, Eskil 2015-05-30 https://hdl.handle.net/10037/8002 eng eng UiT Norges arktiske universitet UiT The Arctic University of Norway https://hdl.handle.net/10037/8002 URN:NBN:no-uit_munin_7588 openAccess Copyright 2015 The Author(s) VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 VDP::Social science: 200::Economics: 210::Business: 213 Business Creation and Entrepreneurship BED-3905 Master thesis Mastergradsoppgave 2015 ftunivtroemsoe 2021-06-25T17:54:23Z The goal for Tromsø International School is to offer a good educational alternative. This gives the students a good platform for all later learning in life, both from a theoretical and pedagogical point of view, but also in the sense of making the students good citizens. Along with running Tromsø International School in an educational perspective, the structural stand of the school needs to be efficient in order to make the daily operations of the school as good as possible. In this thesis, I explore aspects that affect Tromsø International School’s performance as an organization. I investigate which aim the school should have for the future, and how the school could reach these aims. The thesis is based upon the review of theoretical concepts, accommodated with the case study of Tromsø International School. The theoretical conceptions consist of Blue Ocean theory and legitimacy theory. I also apply tools like five forces, PESTEL and SWOT in order to create the strategy. I conclude the thesis with a business plan. Tromsø International School serve a purpose of educating children in age 6 – 16, but also serves a deeper purpose of providing an international school offer and an alternative to the public schools. Tromsø is globalizing at a fast rate, and the percentage of international inhabitants are increasing. The unemployment rate in Tromsø are low and it is a need to attract international labor to Tromsø. The schools offers a good alternative to international families who wants a smooth transition to the Norwegian society but also offers a very good alternative to Norwegian students who wants a different and international oriented education, that gives first-hand learning about cultural diversity and bilingual learning from native-speaking teachers. Furthermore, this thesis explores how to position Tromsø international School according to today’s educational culture by looking into what gives value to the customers. Finally, I propose suggestions on how to develop the schools strategy in order to advance the school from its current situation to beyond. Key words: Tromsø International School, case study, private school, international school, strategy, education, business model, promotion, value-drivers, development, school, Tromsø, teaching. Master Thesis Tromsø University of Tromsø: Munin Open Research Archive Tromsø |
institution |
Open Polar |
collection |
University of Tromsø: Munin Open Research Archive |
op_collection_id |
ftunivtroemsoe |
language |
English |
topic |
VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 VDP::Social science: 200::Economics: 210::Business: 213 Business Creation and Entrepreneurship BED-3905 |
spellingShingle |
VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 VDP::Social science: 200::Economics: 210::Business: 213 Business Creation and Entrepreneurship BED-3905 Hansen, Eskil Transition from a start-up to an operational phase. A case study of Tromsø International School |
topic_facet |
VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 VDP::Social science: 200::Economics: 210::Business: 213 Business Creation and Entrepreneurship BED-3905 |
description |
The goal for Tromsø International School is to offer a good educational alternative. This gives the students a good platform for all later learning in life, both from a theoretical and pedagogical point of view, but also in the sense of making the students good citizens. Along with running Tromsø International School in an educational perspective, the structural stand of the school needs to be efficient in order to make the daily operations of the school as good as possible. In this thesis, I explore aspects that affect Tromsø International School’s performance as an organization. I investigate which aim the school should have for the future, and how the school could reach these aims. The thesis is based upon the review of theoretical concepts, accommodated with the case study of Tromsø International School. The theoretical conceptions consist of Blue Ocean theory and legitimacy theory. I also apply tools like five forces, PESTEL and SWOT in order to create the strategy. I conclude the thesis with a business plan. Tromsø International School serve a purpose of educating children in age 6 – 16, but also serves a deeper purpose of providing an international school offer and an alternative to the public schools. Tromsø is globalizing at a fast rate, and the percentage of international inhabitants are increasing. The unemployment rate in Tromsø are low and it is a need to attract international labor to Tromsø. The schools offers a good alternative to international families who wants a smooth transition to the Norwegian society but also offers a very good alternative to Norwegian students who wants a different and international oriented education, that gives first-hand learning about cultural diversity and bilingual learning from native-speaking teachers. Furthermore, this thesis explores how to position Tromsø international School according to today’s educational culture by looking into what gives value to the customers. Finally, I propose suggestions on how to develop the schools strategy in order to advance the school from its current situation to beyond. Key words: Tromsø International School, case study, private school, international school, strategy, education, business model, promotion, value-drivers, development, school, Tromsø, teaching. |
format |
Master Thesis |
author |
Hansen, Eskil |
author_facet |
Hansen, Eskil |
author_sort |
Hansen, Eskil |
title |
Transition from a start-up to an operational phase. A case study of Tromsø International School |
title_short |
Transition from a start-up to an operational phase. A case study of Tromsø International School |
title_full |
Transition from a start-up to an operational phase. A case study of Tromsø International School |
title_fullStr |
Transition from a start-up to an operational phase. A case study of Tromsø International School |
title_full_unstemmed |
Transition from a start-up to an operational phase. A case study of Tromsø International School |
title_sort |
transition from a start-up to an operational phase. a case study of tromsø international school |
publisher |
UiT Norges arktiske universitet |
publishDate |
2015 |
url |
https://hdl.handle.net/10037/8002 |
geographic |
Tromsø |
geographic_facet |
Tromsø |
genre |
Tromsø |
genre_facet |
Tromsø |
op_relation |
https://hdl.handle.net/10037/8002 URN:NBN:no-uit_munin_7588 |
op_rights |
openAccess Copyright 2015 The Author(s) |
_version_ |
1766218610867437568 |