Pricing attributes of day cruises in Nha Trang bay using hedonic pricing
This study employs a hedonic price model to investigate the relationship between package prices of one-day island tours and the different attributes/characteristics associated with them. 127 observations of prices were obtained from 24 tour operators running in Nha Trang City. Using OLS regression m...
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Universitetet i Tromsø
2012
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ftunivtroemsoe:oai:munin.uit.no:10037/4772 2023-05-15T16:00:25+02:00 Pricing attributes of day cruises in Nha Trang bay using hedonic pricing Nguyen, Thi Thuy Tien 2012-05-15 https://hdl.handle.net/10037/4772 eng eng Universitetet i Tromsø University of Tromsø https://hdl.handle.net/10037/4772 URN:NBN:no-uit_munin_4484 openAccess Copyright 2012 The Author(s) VDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910 hedonic price FSK-3911 Master thesis Mastergradsoppgave 2012 ftunivtroemsoe 2021-06-25T17:53:27Z This study employs a hedonic price model to investigate the relationship between package prices of one-day island tours and the different attributes/characteristics associated with them. 127 observations of prices were obtained from 24 tour operators running in Nha Trang City. Using OLS regression method, the results show that the differences in prices among tours to a large degree can be explained by the differences in five various characteristics. Specifically, quality of lunch, the availability of VIP tour, the presence of seafood serving and diving activity have positive and significant effects on prices while the number of destinations has a negative significant effect on prices. With regard to the empirical estimates of attributes’ relative importance, quality of lunch is at the head of the ranking list. The results of this study are expected to assist business managers as well as policy makers in drawing strategies for the improvement and investment. Key words: hedonic price, island tours, attributes, price variation, Nha Trang bay MPA. Master Thesis Day Island University of Tromsø: Munin Open Research Archive |
institution |
Open Polar |
collection |
University of Tromsø: Munin Open Research Archive |
op_collection_id |
ftunivtroemsoe |
language |
English |
topic |
VDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910 hedonic price FSK-3911 |
spellingShingle |
VDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910 hedonic price FSK-3911 Nguyen, Thi Thuy Tien Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
topic_facet |
VDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910 hedonic price FSK-3911 |
description |
This study employs a hedonic price model to investigate the relationship between package prices of one-day island tours and the different attributes/characteristics associated with them. 127 observations of prices were obtained from 24 tour operators running in Nha Trang City. Using OLS regression method, the results show that the differences in prices among tours to a large degree can be explained by the differences in five various characteristics. Specifically, quality of lunch, the availability of VIP tour, the presence of seafood serving and diving activity have positive and significant effects on prices while the number of destinations has a negative significant effect on prices. With regard to the empirical estimates of attributes’ relative importance, quality of lunch is at the head of the ranking list. The results of this study are expected to assist business managers as well as policy makers in drawing strategies for the improvement and investment. Key words: hedonic price, island tours, attributes, price variation, Nha Trang bay MPA. |
format |
Master Thesis |
author |
Nguyen, Thi Thuy Tien |
author_facet |
Nguyen, Thi Thuy Tien |
author_sort |
Nguyen, Thi Thuy Tien |
title |
Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
title_short |
Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
title_full |
Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
title_fullStr |
Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
title_full_unstemmed |
Pricing attributes of day cruises in Nha Trang bay using hedonic pricing |
title_sort |
pricing attributes of day cruises in nha trang bay using hedonic pricing |
publisher |
Universitetet i Tromsø |
publishDate |
2012 |
url |
https://hdl.handle.net/10037/4772 |
genre |
Day Island |
genre_facet |
Day Island |
op_relation |
https://hdl.handle.net/10037/4772 URN:NBN:no-uit_munin_4484 |
op_rights |
openAccess Copyright 2012 The Author(s) |
_version_ |
1766396397289996288 |