Selling the indigenous in Nordic welfare states: examples from Norway and Sweden
Indigenous peoples’ right to control representations of their own culture and heritage is unquestionable, but in the case of tourism activities other stakeholders’ understandings come into play. The nation-state is still an important organizational foundation for tourism. For the Indigenous Sámi peo...
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Language: | English |
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Taylor & Francis
2023
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Online Access: | https://hdl.handle.net/10037/30307 https://doi.org/10.1080/13683500.2023.2217352 |
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ftunivtroemsoe:oai:munin.uit.no:10037/30307 2023-09-26T15:15:00+02:00 Selling the indigenous in Nordic welfare states: examples from Norway and Sweden Olsen, Kjell Pashkevich, Albina 2023-05-26 https://hdl.handle.net/10037/30307 https://doi.org/10.1080/13683500.2023.2217352 eng eng Taylor & Francis Current Issues in Tourism Olsen KOK, Pashkevich A. Selling the indigenous in Nordic welfare states: examples from Norway and Sweden. Current Issues in Tourism. 2023 FRIDAID 2150645 doi:10.1080/13683500.2023.2217352 1368-3500 1747-7603 https://hdl.handle.net/10037/30307 Attribution 4.0 International (CC BY 4.0) openAccess Copyright 2023 The Author(s) https://creativecommons.org/licenses/by/4.0 Journal article Tidsskriftartikkel Peer reviewed publishedVersion 2023 ftunivtroemsoe https://doi.org/10.1080/13683500.2023.2217352 2023-08-30T23:07:26Z Indigenous peoples’ right to control representations of their own culture and heritage is unquestionable, but in the case of tourism activities other stakeholders’ understandings come into play. The nation-state is still an important organizational foundation for tourism. For the Indigenous Sámi people, who are located in four different nation-states, national destination management organizations (DMOs) have a crucial role in how their culture and traditions are represented. The current study examines the content of Visit Norway and Visit Sweden’s visual marketing of indigenous Sámi tourism products. Using content analysis to sort electronic images and related texts, categories distinguishing natural, human, and other types of relevant symbols were created. The marketing strategies of both countries reinforce the traditional connection of the Sámi people to nature and their reindeer. Visit Sweden uses a distinct notion of what we call the artification of the Sámi, where young female artists contribute to the modern image of this indigenous people. Visit Norway continues to use more stereotypical representations of the Sámi, with a focus on colourful outfits and traditional buildings. Thus, tourism marketing continues to reinforce simplified images of the indigenous populations of the Arctic and their relation to the nation-state. Article in Journal/Newspaper Arctic Sámi University of Tromsø: Munin Open Research Archive Arctic Norway Current Issues in Tourism 1 12 |
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Open Polar |
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University of Tromsø: Munin Open Research Archive |
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ftunivtroemsoe |
language |
English |
description |
Indigenous peoples’ right to control representations of their own culture and heritage is unquestionable, but in the case of tourism activities other stakeholders’ understandings come into play. The nation-state is still an important organizational foundation for tourism. For the Indigenous Sámi people, who are located in four different nation-states, national destination management organizations (DMOs) have a crucial role in how their culture and traditions are represented. The current study examines the content of Visit Norway and Visit Sweden’s visual marketing of indigenous Sámi tourism products. Using content analysis to sort electronic images and related texts, categories distinguishing natural, human, and other types of relevant symbols were created. The marketing strategies of both countries reinforce the traditional connection of the Sámi people to nature and their reindeer. Visit Sweden uses a distinct notion of what we call the artification of the Sámi, where young female artists contribute to the modern image of this indigenous people. Visit Norway continues to use more stereotypical representations of the Sámi, with a focus on colourful outfits and traditional buildings. Thus, tourism marketing continues to reinforce simplified images of the indigenous populations of the Arctic and their relation to the nation-state. |
format |
Article in Journal/Newspaper |
author |
Olsen, Kjell Pashkevich, Albina |
spellingShingle |
Olsen, Kjell Pashkevich, Albina Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
author_facet |
Olsen, Kjell Pashkevich, Albina |
author_sort |
Olsen, Kjell |
title |
Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
title_short |
Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
title_full |
Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
title_fullStr |
Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
title_full_unstemmed |
Selling the indigenous in Nordic welfare states: examples from Norway and Sweden |
title_sort |
selling the indigenous in nordic welfare states: examples from norway and sweden |
publisher |
Taylor & Francis |
publishDate |
2023 |
url |
https://hdl.handle.net/10037/30307 https://doi.org/10.1080/13683500.2023.2217352 |
geographic |
Arctic Norway |
geographic_facet |
Arctic Norway |
genre |
Arctic Sámi |
genre_facet |
Arctic Sámi |
op_relation |
Current Issues in Tourism Olsen KOK, Pashkevich A. Selling the indigenous in Nordic welfare states: examples from Norway and Sweden. Current Issues in Tourism. 2023 FRIDAID 2150645 doi:10.1080/13683500.2023.2217352 1368-3500 1747-7603 https://hdl.handle.net/10037/30307 |
op_rights |
Attribution 4.0 International (CC BY 4.0) openAccess Copyright 2023 The Author(s) https://creativecommons.org/licenses/by/4.0 |
op_doi |
https://doi.org/10.1080/13683500.2023.2217352 |
container_title |
Current Issues in Tourism |
container_start_page |
1 |
op_container_end_page |
12 |
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1778135927966662656 |