Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics
A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the...
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2013
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Online Access: | https://hdl.handle.net/10037/25714 https://doi.org/10.33356/temenos.7510 |
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ftunivtroemsoe:oai:munin.uit.no:10037/25714 2023-05-15T17:43:24+02:00 Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics Fonneland, Trude A. 2013-01-07 https://hdl.handle.net/10037/25714 https://doi.org/10.33356/temenos.7510 eng eng Finnish Society for the Study of Religion Temenos Fonneland TA. Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics. Temenos. 2012;48(2):155-178 FRIDAID 974757 doi:10.33356/temenos.7510 0497-1817 2342-7256 https://hdl.handle.net/10037/25714 openAccess Copyright 2012 Temenos - Nordic Journal of Comparative Religion Journal article Tidsskriftartikkel Peer reviewed publishedVersion 2013 ftunivtroemsoe https://doi.org/10.33356/temenos.7510 2022-07-06T22:58:56Z A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vacation destination to outsiders, and is also linked to the formation of a reimagined local identity, and incorporated into the redefinition of images and dreams about the northern region. Article in Journal/Newspaper Northern Norway University of Tromsø: Munin Open Research Archive Esther ENVELOPE(-57.700,-57.700,-61.917,-61.917) Norway Temenos - Nordic Journal of Comparative Religion 48 2 |
institution |
Open Polar |
collection |
University of Tromsø: Munin Open Research Archive |
op_collection_id |
ftunivtroemsoe |
language |
English |
description |
A cultural turn in the economy has led to growth in what might be called ‘spiritual entrepreneurship’.1 This term refers to entrepreneurs inspired by a New Age philosophy marketing spiritual values such as ‘self-development’, ‘holism’ and ‘deep values’. To shed light on this type of enterprise, the article examines one of its practitioners; Esther Utsi at Polmakmoen Guesthouse in northern Norway. My focus is on how New Age spirituality is here localized, wrapped in local indigenous culture and landscape, and turned into a commodity with market value for both tourists and conference participants. The staging of spirituality simultaneously involves marketing a vacation destination to outsiders, and is also linked to the formation of a reimagined local identity, and incorporated into the redefinition of images and dreams about the northern region. |
format |
Article in Journal/Newspaper |
author |
Fonneland, Trude A. |
spellingShingle |
Fonneland, Trude A. Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
author_facet |
Fonneland, Trude A. |
author_sort |
Fonneland, Trude A. |
title |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_short |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_full |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_fullStr |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_full_unstemmed |
Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics |
title_sort |
spiritual entrepreneurship in a northern landscape: spirituality, tourism and politics |
publisher |
Finnish Society for the Study of Religion |
publishDate |
2013 |
url |
https://hdl.handle.net/10037/25714 https://doi.org/10.33356/temenos.7510 |
long_lat |
ENVELOPE(-57.700,-57.700,-61.917,-61.917) |
geographic |
Esther Norway |
geographic_facet |
Esther Norway |
genre |
Northern Norway |
genre_facet |
Northern Norway |
op_relation |
Temenos Fonneland TA. Spiritual Entrepreneurship in a Northern Landscape: Spirituality, Tourism and Politics. Temenos. 2012;48(2):155-178 FRIDAID 974757 doi:10.33356/temenos.7510 0497-1817 2342-7256 https://hdl.handle.net/10037/25714 |
op_rights |
openAccess Copyright 2012 Temenos - Nordic Journal of Comparative Religion |
op_doi |
https://doi.org/10.33356/temenos.7510 |
container_title |
Temenos - Nordic Journal of Comparative Religion |
container_volume |
48 |
container_issue |
2 |
_version_ |
1766145467873230848 |