Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product

• Main Author: Sørensen, Anne Katrine
• Format: Master Thesis
• Language: English
• Published: Universitetet i Tromsø 2006
• Subjects: VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213; usage; evaluation; shrimp; convenience; Stella; Pandalus borealis
• Online Access: https://hdl.handle.net/10037/211

The purpose of this thesis is to investigate consumer use and evaluations of a new shrimp (Pandalus borealis) product, Stella marinated shrimp, to increase knowledge about the perception and how this new product is used in the kitchen by consumers. The main objective is; ”To examine how consumers ev...