Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product

The purpose of this thesis is to investigate consumer use and evaluations of a new shrimp (Pandalus borealis) product, Stella marinated shrimp, to increase knowledge about the perception and how this new product is used in the kitchen by consumers. The main objective is; ”To examine how consumers ev...

Full description

Bibliographic Details
Main Author: Sørensen, Anne Katrine
Format: Master Thesis
Language:English
Published: Universitetet i Tromsø 2006
Subjects:
Online Access:https://hdl.handle.net/10037/211
id ftunivtroemsoe:oai:munin.uit.no:10037/211
record_format openpolar
spelling ftunivtroemsoe:oai:munin.uit.no:10037/211 2024-06-02T08:12:51+00:00 Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product Sørensen, Anne Katrine 2006-06-02 494642 bytes application/pdf https://hdl.handle.net/10037/211 eng eng Universitetet i Tromsø University of Tromsø https://hdl.handle.net/10037/211 URN:NBN:no-uit_munin_93 openAccess Copyright 2006 The Author(s) VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 usage evaluation shrimp convenience Master thesis Mastergradsoppgave 2006 ftunivtroemsoe 2024-05-07T08:40:37Z The purpose of this thesis is to investigate consumer use and evaluations of a new shrimp (Pandalus borealis) product, Stella marinated shrimp, to increase knowledge about the perception and how this new product is used in the kitchen by consumers. The main objective is; ”To examine how consumers evaluate and use a new convenience product, the case of Stella marinated shrimp”. To explore the main objective, the following sub-objectives were developed; • Investigate the consumer expectations of Stella marinated shrimp prior to use. • Investigate how the consumer used the product. • Investigate the consumer experiences and potential satisfaction with the product. 18 panel participants were chosen as part of a qualitative method by the non probability sampling technique of quota sampling. The control categories used were; households with children, households without children and single households. All participants were interviewed about their initial product expectations at the time of distribution of product samples from Stella marinated shrimp. After the trial period a second in depth interview took place to gather information and thoughts on product usage and consumer experiences of the marinated shrimp. All of the participants were positive and eager to try the test product because it looked appetizing, tasty, exciting and easy to use. The expectations were generally high. The panel participants were positive to the test product and convenience products in general, mostly because they were interested in saving time when preparing dinner. After preparing the meals 89 % said the marinated shrimp were easy to use. The meals made in this research were 83 % dinner entrees, 15 % snacks and 2 % lunch items. Product usage in the households showed little variety as 64 % of all meals were made as either a wok or tortilla dish. Both previous and first time users of the product showed very little variety in product usage when preparing and cooking the meals during the trial period. Minimal differences were found between ... Master Thesis Pandalus borealis University of Tromsø: Munin Open Research Archive Stella ENVELOPE(-64.254,-64.254,-65.249,-65.249)
institution Open Polar
collection University of Tromsø: Munin Open Research Archive
op_collection_id ftunivtroemsoe
language English
topic VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213
usage
evaluation
shrimp
convenience
spellingShingle VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213
usage
evaluation
shrimp
convenience
Sørensen, Anne Katrine
Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
topic_facet VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213
usage
evaluation
shrimp
convenience
description The purpose of this thesis is to investigate consumer use and evaluations of a new shrimp (Pandalus borealis) product, Stella marinated shrimp, to increase knowledge about the perception and how this new product is used in the kitchen by consumers. The main objective is; ”To examine how consumers evaluate and use a new convenience product, the case of Stella marinated shrimp”. To explore the main objective, the following sub-objectives were developed; • Investigate the consumer expectations of Stella marinated shrimp prior to use. • Investigate how the consumer used the product. • Investigate the consumer experiences and potential satisfaction with the product. 18 panel participants were chosen as part of a qualitative method by the non probability sampling technique of quota sampling. The control categories used were; households with children, households without children and single households. All participants were interviewed about their initial product expectations at the time of distribution of product samples from Stella marinated shrimp. After the trial period a second in depth interview took place to gather information and thoughts on product usage and consumer experiences of the marinated shrimp. All of the participants were positive and eager to try the test product because it looked appetizing, tasty, exciting and easy to use. The expectations were generally high. The panel participants were positive to the test product and convenience products in general, mostly because they were interested in saving time when preparing dinner. After preparing the meals 89 % said the marinated shrimp were easy to use. The meals made in this research were 83 % dinner entrees, 15 % snacks and 2 % lunch items. Product usage in the households showed little variety as 64 % of all meals were made as either a wok or tortilla dish. Both previous and first time users of the product showed very little variety in product usage when preparing and cooking the meals during the trial period. Minimal differences were found between ...
format Master Thesis
author Sørensen, Anne Katrine
author_facet Sørensen, Anne Katrine
author_sort Sørensen, Anne Katrine
title Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
title_short Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
title_full Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
title_fullStr Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
title_full_unstemmed Marinated shrimp as a dinner option. Consumer evaluations and use of a new convenience product
title_sort marinated shrimp as a dinner option. consumer evaluations and use of a new convenience product
publisher Universitetet i Tromsø
publishDate 2006
url https://hdl.handle.net/10037/211
long_lat ENVELOPE(-64.254,-64.254,-65.249,-65.249)
geographic Stella
geographic_facet Stella
genre Pandalus borealis
genre_facet Pandalus borealis
op_relation https://hdl.handle.net/10037/211
URN:NBN:no-uit_munin_93
op_rights openAccess
Copyright 2006 The Author(s)
_version_ 1800759413188853760