Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway

Historically, libraries, archives and museums (LAMs) have been perceived as institutions providing infrastructure for an open and enlightened public discourse. While Norwegian public libraries are regulated by law that focuses on libraries being providers of knowledge and agents of popular enlighten...

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Main Author: Skare, Roswitha
Format: Book Part
Language:English
Published: De Gruyter Saur 2020
Subjects:
Online Access:https://hdl.handle.net/10037/19297
https://doi.org/10.1515/9783110636628-010
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spelling ftunivtroemsoe:oai:munin.uit.no:10037/19297 2023-05-15T18:34:24+02:00 Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway Skare, Roswitha 2020-09-07 https://hdl.handle.net/10037/19297 https://doi.org/10.1515/9783110636628-010 eng eng De Gruyter Saur Current Topics in Library and Information Practice Norges forskningsråd: 259052 info:eu-repo/grantAgreement/RCN/KULMEDIA/259052/Norway/The ALM-field, Digitilization and The Public Sphere// Skare r: Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway. In: Audunson RA, Andresen H, Fagerlid C, Henningsen E, Hobohm H, Jochumsen H, Larsen H, Vold T. Libraries, Archives and Museums as Democratic Public Spaces in a Digital Age, 2020. Walter de Gruyter p. 207-224 FRIDAID 1750703 https://doi.org/10.1515/9783110636628-010 978-3-11-062954-5 https://hdl.handle.net/10037/19297 openAccess Copyright 2020 The Author(s) VDP::Social science: 200::Library and information science: 320::Documentation science: 325 VDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320::Dokumentasjonsvitenskap: 325 Chapter Bokkapittel publishedVersion 2020 ftunivtroemsoe https://doi.org/10.1515/9783110636628-010 2021-06-25T17:57:41Z Historically, libraries, archives and museums (LAMs) have been perceived as institutions providing infrastructure for an open and enlightened public discourse. While Norwegian public libraries are regulated by law that focuses on libraries being providers of knowledge and agents of popular enlightenment as well as local meeting places and arenas for debate,¹ the Norwegian museum sector is governed by relatively general and open political signals about the role of museums in society. Nevertheless, diversity, inclusion, and dialogue are important key words for both institutions.² In addition, public libraries and museums are also supposed to keep up with technological development, not only to digitize their own collections but also to offer digital services to the public.³ Most public libraries and museums do not only have official webpages offering information about their services and self-services, but are also present on social media platforms like Facebook, Twitter, Instagram or YouTube. This article investigates how three institutions in Tromsø (the main branch of the Tromsø public library and two museums) are using Facebook. By analyzing the frequency of posts, their content and the user participation created, I seek to answer the following questions: what type of posts are the institutions posting? What type of posts are the ones that engage users? What type of user engagement is most common? What similarities and differences can be observed between the three institutions? By answering these questions, I hope to show how the three institutions and their followers use Facebook. I have chosen to focus on the institutions’ Facebook pages because Facebook is by far the most popular social media platform with about 64% of the Norwegian population having a Facebook account in 2017. All three institutions are in addition to Facebook also present on other social media platforms like Instagram, Twitter or Flickr, but the highest number of followers is on Facebook. Book Part Tromsø University of Tromsø: Munin Open Research Archive Norway Tromsø 207 224
institution Open Polar
collection University of Tromsø: Munin Open Research Archive
op_collection_id ftunivtroemsoe
language English
topic VDP::Social science: 200::Library and information science: 320::Documentation science: 325
VDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320::Dokumentasjonsvitenskap: 325
spellingShingle VDP::Social science: 200::Library and information science: 320::Documentation science: 325
VDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320::Dokumentasjonsvitenskap: 325
Skare, Roswitha
Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
topic_facet VDP::Social science: 200::Library and information science: 320::Documentation science: 325
VDP::Samfunnsvitenskap: 200::Biblioteks- og informasjonsvitenskap: 320::Dokumentasjonsvitenskap: 325
description Historically, libraries, archives and museums (LAMs) have been perceived as institutions providing infrastructure for an open and enlightened public discourse. While Norwegian public libraries are regulated by law that focuses on libraries being providers of knowledge and agents of popular enlightenment as well as local meeting places and arenas for debate,¹ the Norwegian museum sector is governed by relatively general and open political signals about the role of museums in society. Nevertheless, diversity, inclusion, and dialogue are important key words for both institutions.² In addition, public libraries and museums are also supposed to keep up with technological development, not only to digitize their own collections but also to offer digital services to the public.³ Most public libraries and museums do not only have official webpages offering information about their services and self-services, but are also present on social media platforms like Facebook, Twitter, Instagram or YouTube. This article investigates how three institutions in Tromsø (the main branch of the Tromsø public library and two museums) are using Facebook. By analyzing the frequency of posts, their content and the user participation created, I seek to answer the following questions: what type of posts are the institutions posting? What type of posts are the ones that engage users? What type of user engagement is most common? What similarities and differences can be observed between the three institutions? By answering these questions, I hope to show how the three institutions and their followers use Facebook. I have chosen to focus on the institutions’ Facebook pages because Facebook is by far the most popular social media platform with about 64% of the Norwegian population having a Facebook account in 2017. All three institutions are in addition to Facebook also present on other social media platforms like Instagram, Twitter or Flickr, but the highest number of followers is on Facebook.
format Book Part
author Skare, Roswitha
author_facet Skare, Roswitha
author_sort Skare, Roswitha
title Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
title_short Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
title_full Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
title_fullStr Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
title_full_unstemmed Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway
title_sort like, share and comment. the use of facebook by public libraries and museums: a case study from tromsø, norway
publisher De Gruyter Saur
publishDate 2020
url https://hdl.handle.net/10037/19297
https://doi.org/10.1515/9783110636628-010
geographic Norway
Tromsø
geographic_facet Norway
Tromsø
genre Tromsø
genre_facet Tromsø
op_relation Current Topics in Library and Information Practice
Norges forskningsråd: 259052
info:eu-repo/grantAgreement/RCN/KULMEDIA/259052/Norway/The ALM-field, Digitilization and The Public Sphere//
Skare r: Like, Share and Comment. The Use of Facebook by Public Libraries and Museums: A Case Study from Tromsø, Norway. In: Audunson RA, Andresen H, Fagerlid C, Henningsen E, Hobohm H, Jochumsen H, Larsen H, Vold T. Libraries, Archives and Museums as Democratic Public Spaces in a Digital Age, 2020. Walter de Gruyter p. 207-224
FRIDAID 1750703
https://doi.org/10.1515/9783110636628-010
978-3-11-062954-5
https://hdl.handle.net/10037/19297
op_rights openAccess
Copyright 2020 The Author(s)
op_doi https://doi.org/10.1515/9783110636628-010
container_start_page 207
op_container_end_page 224
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