Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies
This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examine...
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Online Access: | https://hdl.handle.net/10037/18740 https://doi.org/10.3390/su12135270 |
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ftunivtroemsoe:oai:munin.uit.no:10037/18740 2023-05-15T15:08:40+02:00 Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies Bertheussen, Bernt Arne 2020-06-29 https://hdl.handle.net/10037/18740 https://doi.org/10.3390/su12135270 eng eng MDPI Sustainability Bertheussen bab. Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies. Sustainability. 2020 FRIDAID 1817647 doi:10.3390/su12135270 2071-1050 https://hdl.handle.net/10037/18740 openAccess Copyright 2020 The Author(s) VDP::Social science: 200::Education: 280 VDP::Samfunnsvitenskap: 200::Pedagogiske fag: 280 Journal article Tidsskriftartikkel Peer reviewed publishedVersion 2020 ftunivtroemsoe https://doi.org/10.3390/su12135270 2021-06-25T17:57:32Z This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examines the actual impact of the intervention in terms of number of online applicants over the last decade. The findings show that the online courses hit a “nerve” in the Norwegian market for higher education as now more than a thousand students, scattered all over the country, apply for admission. Thereafter, the study investigates why students choose to study online. The results disclose that the main motive for choosing online studies is that they better meet students’ needs for different types of study flexibility. Finally, this research explores whether online studies cannibalizes the traditional campus model in a non-sustainable way. The findings show that online and traditional campus studies do not compete, but instead complement each other as they attract different target groups of students. Online studies serve as an essential channel for lifelong learning as the students were mainly well-educated women who worked full-time or part-time. Finally, strategic insights from the process of launching sustainable online studies by a rural business school are discussed. Article in Journal/Newspaper Arctic University of Tromsø: Munin Open Research Archive Arctic Norway Sustainability 12 13 5270 |
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Open Polar |
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University of Tromsø: Munin Open Research Archive |
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ftunivtroemsoe |
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English |
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VDP::Social science: 200::Education: 280 VDP::Samfunnsvitenskap: 200::Pedagogiske fag: 280 |
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VDP::Social science: 200::Education: 280 VDP::Samfunnsvitenskap: 200::Pedagogiske fag: 280 Bertheussen, Bernt Arne Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
topic_facet |
VDP::Social science: 200::Education: 280 VDP::Samfunnsvitenskap: 200::Pedagogiske fag: 280 |
description |
This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examines the actual impact of the intervention in terms of number of online applicants over the last decade. The findings show that the online courses hit a “nerve” in the Norwegian market for higher education as now more than a thousand students, scattered all over the country, apply for admission. Thereafter, the study investigates why students choose to study online. The results disclose that the main motive for choosing online studies is that they better meet students’ needs for different types of study flexibility. Finally, this research explores whether online studies cannibalizes the traditional campus model in a non-sustainable way. The findings show that online and traditional campus studies do not compete, but instead complement each other as they attract different target groups of students. Online studies serve as an essential channel for lifelong learning as the students were mainly well-educated women who worked full-time or part-time. Finally, strategic insights from the process of launching sustainable online studies by a rural business school are discussed. |
format |
Article in Journal/Newspaper |
author |
Bertheussen, Bernt Arne |
author_facet |
Bertheussen, Bernt Arne |
author_sort |
Bertheussen, Bernt Arne |
title |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_short |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_full |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_fullStr |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_full_unstemmed |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_sort |
growth strategy of a rural business school: sustainable implementation of online studies |
publisher |
MDPI |
publishDate |
2020 |
url |
https://hdl.handle.net/10037/18740 https://doi.org/10.3390/su12135270 |
geographic |
Arctic Norway |
geographic_facet |
Arctic Norway |
genre |
Arctic |
genre_facet |
Arctic |
op_relation |
Sustainability Bertheussen bab. Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies. Sustainability. 2020 FRIDAID 1817647 doi:10.3390/su12135270 2071-1050 https://hdl.handle.net/10037/18740 |
op_rights |
openAccess Copyright 2020 The Author(s) |
op_doi |
https://doi.org/10.3390/su12135270 |
container_title |
Sustainability |
container_volume |
12 |
container_issue |
13 |
container_start_page |
5270 |
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1766339984073162752 |