Culture and Souvenir Shopping. How do Chinese cultural values play a role in outbound Chinese tourists' souvenir shopping?

• Main Author: Han, Peiyi
• Format: Master Thesis
• Language: English
• Published: UiT The Arctic University of Norway 2018
• Subjects: Chinese cultural values; outbound Chinese tourist; souvenir shopping; North Cape; VDP::Humanities: 000::Cultural science: 060; VDP::Humaniora: 000::Kulturvitenskap: 060; REI-3020; Norway; Northern Norway
• Online Access: https://hdl.handle.net/10037/14846

Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is...