Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo
The present research aims to analyse the dispute of senses around the woman football player subject-position in the current conditions of production of advertising discourse. The work is based on the French-Brazilian Discourse Analysis, whose theoretical object is the discourse, defined as an effect...
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UNIVERSIDADE ESTADUAL DO OESTE DO PARANÁ
2022
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ftunivtfp:oai:repositorio.utfpr.edu.br:1/28760 2023-05-15T13:40:59+02:00 Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo Censorship x resistance: the game of senses around the women's football players subject-position - from silencing to protagonism Sangalletti, Adriana Moreira, Raquel Ribeiro https://orcid.org/ 0000-0002-2135-7768 http://lattes.cnpq.br/1399860481816969 Soares, Alexandre Sebastião Ferrari orcid:0000-0003-0922-2905 http://lattes.cnpq.br/2323106437650213 Vedovato, Luciana orcid:0000-0001-7303-4904 http://lattes.cnpq.br/8763315059585223 Daltoé, Andréia da Silva https://orcid.org/ 0000-0002-8370-6441 http://lattes.cnpq.br/0194694827223940 2022-04-26 application/pdf http://repositorio.utfpr.edu.br/jspui/handle/1/28760 por por UNIVERSIDADE ESTADUAL DO OESTE DO PARANÁ Santa Helena Brasil CURSO DE PÓS-GRADUAÇÃO EM LETRAS UNIOESTE https://tede.unioeste.br/handle/tede/6064 SANGALLETTI, Adriana. Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo. 2022. Dissertação (Mestrado em Letras) - Universidade Estadual do Oeste do Paraná, Cascavel, 2022. http://repositorio.utfpr.edu.br/jspui/handle/1/28760 openAccess Análise do discurso Jogadoras de futebol Comunicação de massa e publicidade Discourse analysis Women soccer players Mass media and publicity CNPQ::LINGUISTICA LETRAS E ARTES::LETRAS Letras masterThesis 2022 ftunivtfp 2022-06-11T23:26:39Z The present research aims to analyse the dispute of senses around the woman football player subject-position in the current conditions of production of advertising discourse. The work is based on the French-Brazilian Discourse Analysis, whose theoretical object is the discourse, defined as an effect(s) of sense between points A and B (PÊCHEUX, 1997 [1969]). Research linked to the Discourse Analysis aim to understand the functioning of ideology in the language used by the subject. Using as theoretical reference the writings of Pêcheux (1969, 1975, 1979, 1983), Orlandi (1995, 2007a, 2007b, 2012), Althusser (1999), Courtine (2014), Orlandi (1995, 2005, 2007a, 2007b, 2012) and Indursky (2011, 2019a, 2009b), this work intend to verify how the subject-player is subjective and occupies a subject position in the discourses that circulated in advertisements at the time of the 2019 World Cup. According to Payer (2005), the statements present in the media, especially in the advertising, works as the maximum statement of the subject's interpellation by ideology in contemporary society. Based on this conception, the corpus of this research was formed from three advertising videos released in June 2019, some days before the start of the 2019 World Cup, played in France. The protagonists of the videos are five players from the Brazilian national team called up to play in the World Cup. Between description and interpretation, this research works with significant materialities (LAGAZZI, 2008, 2009, 2010) formed by frames and statements cut from advertising videos produced by the Nike brand, supplier of the Brazilian National Team uniforms; by the Coca-Cola brand, sponsor of the World Cups since 1991; and by the Guaraná Antarctica brand, sponsor of all Brazilian National Teams since 2001. Based on the considerations of Bonfim (2019), Moura (2003), Saffioti (1976, 1978, 2004, 2003) and Bourdieu (2020), this research examines the socio-historical and ideological context of production of women's football in Brazil, reflecting about ... Master Thesis Antarc* Antarctica Repositório Institucional da Universidade Tecnológica Federal do Paraná - UTFPR (RIUT) Moura ENVELOPE(28.483,28.483,66.450,66.450) |
institution |
Open Polar |
collection |
Repositório Institucional da Universidade Tecnológica Federal do Paraná - UTFPR (RIUT) |
op_collection_id |
ftunivtfp |
language |
Portuguese |
topic |
Análise do discurso Jogadoras de futebol Comunicação de massa e publicidade Discourse analysis Women soccer players Mass media and publicity CNPQ::LINGUISTICA LETRAS E ARTES::LETRAS Letras |
spellingShingle |
Análise do discurso Jogadoras de futebol Comunicação de massa e publicidade Discourse analysis Women soccer players Mass media and publicity CNPQ::LINGUISTICA LETRAS E ARTES::LETRAS Letras Sangalletti, Adriana Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
topic_facet |
Análise do discurso Jogadoras de futebol Comunicação de massa e publicidade Discourse analysis Women soccer players Mass media and publicity CNPQ::LINGUISTICA LETRAS E ARTES::LETRAS Letras |
description |
The present research aims to analyse the dispute of senses around the woman football player subject-position in the current conditions of production of advertising discourse. The work is based on the French-Brazilian Discourse Analysis, whose theoretical object is the discourse, defined as an effect(s) of sense between points A and B (PÊCHEUX, 1997 [1969]). Research linked to the Discourse Analysis aim to understand the functioning of ideology in the language used by the subject. Using as theoretical reference the writings of Pêcheux (1969, 1975, 1979, 1983), Orlandi (1995, 2007a, 2007b, 2012), Althusser (1999), Courtine (2014), Orlandi (1995, 2005, 2007a, 2007b, 2012) and Indursky (2011, 2019a, 2009b), this work intend to verify how the subject-player is subjective and occupies a subject position in the discourses that circulated in advertisements at the time of the 2019 World Cup. According to Payer (2005), the statements present in the media, especially in the advertising, works as the maximum statement of the subject's interpellation by ideology in contemporary society. Based on this conception, the corpus of this research was formed from three advertising videos released in June 2019, some days before the start of the 2019 World Cup, played in France. The protagonists of the videos are five players from the Brazilian national team called up to play in the World Cup. Between description and interpretation, this research works with significant materialities (LAGAZZI, 2008, 2009, 2010) formed by frames and statements cut from advertising videos produced by the Nike brand, supplier of the Brazilian National Team uniforms; by the Coca-Cola brand, sponsor of the World Cups since 1991; and by the Guaraná Antarctica brand, sponsor of all Brazilian National Teams since 2001. Based on the considerations of Bonfim (2019), Moura (2003), Saffioti (1976, 1978, 2004, 2003) and Bourdieu (2020), this research examines the socio-historical and ideological context of production of women's football in Brazil, reflecting about ... |
author2 |
Moreira, Raquel Ribeiro https://orcid.org/ 0000-0002-2135-7768 http://lattes.cnpq.br/1399860481816969 Soares, Alexandre Sebastião Ferrari orcid:0000-0003-0922-2905 http://lattes.cnpq.br/2323106437650213 Vedovato, Luciana orcid:0000-0001-7303-4904 http://lattes.cnpq.br/8763315059585223 Daltoé, Andréia da Silva https://orcid.org/ 0000-0002-8370-6441 http://lattes.cnpq.br/0194694827223940 |
format |
Master Thesis |
author |
Sangalletti, Adriana |
author_facet |
Sangalletti, Adriana |
author_sort |
Sangalletti, Adriana |
title |
Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
title_short |
Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
title_full |
Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
title_fullStr |
Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
title_full_unstemmed |
Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
title_sort |
censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo |
publisher |
UNIVERSIDADE ESTADUAL DO OESTE DO PARANÁ |
publishDate |
2022 |
url |
http://repositorio.utfpr.edu.br/jspui/handle/1/28760 |
long_lat |
ENVELOPE(28.483,28.483,66.450,66.450) |
geographic |
Moura |
geographic_facet |
Moura |
genre |
Antarc* Antarctica |
genre_facet |
Antarc* Antarctica |
op_relation |
https://tede.unioeste.br/handle/tede/6064 SANGALLETTI, Adriana. Censura x resistência: o jogo de sentidos em torno da posição-sujeito jogadora de futebol - do silenciamento ao protagonismo. 2022. Dissertação (Mestrado em Letras) - Universidade Estadual do Oeste do Paraná, Cascavel, 2022. http://repositorio.utfpr.edu.br/jspui/handle/1/28760 |
op_rights |
openAccess |
_version_ |
1766143974568886272 |