Save the penguins: Antarctic advertising and the PR of protection

• Main Author: Nielsen, H
• Format: Book Part
• Language: English
• Published: Routledge 2019
• Subjects: Language; Communication and Culture; Other Language; Communication and Culture not elsewhere classified; Antarctic; Abbs; Antarc*; Antarctica
• Online Access: https://doi.org/10.4324/9780429429705-8; http://ecite.utas.edu.au/134644

Antarctica has been framed in multiple ways over the course of its human history, including as a place for profit and as a place to protect. Contemporary Antarctica is seen simultaneously as fragile and treacherous; the continent is cast as a place that both threatens humankind and needs to be prote...