Save the penguins: Antarctic advertising and the PR of protection

Antarctica has been framed in multiple ways over the course of its human history, including as a place for profit and as a place to protect. Contemporary Antarctica is seen simultaneously as fragile and treacherous; the continent is cast as a place that both threatens humankind and needs to be prote...

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Bibliographic Details
Main Author: Nielsen, H
Format: Book Part
Language:English
Published: Routledge 2019
Subjects:
Online Access:https://doi.org/10.4324/9780429429705-8
http://ecite.utas.edu.au/134644