Hoofprints in Antarctica: Byrd, media, and the golden Guernseys
Cows and Antarctica rarely exist in the same sentence, let alone the same region. In 1933 Admiral Richard Byrd changed that, when he took three golden Guernseys to Little America II. These Antarctic cows may have appeared as little more than a footnote in Antarctic history, but their story is reveal...
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ftunivtasecite:oai:ecite.utas.edu.au:114925 2023-05-15T13:49:03+02:00 Hoofprints in Antarctica: Byrd, media, and the golden Guernseys Nielsen, HEF 2016 https://doi.org/10.1080/2154896X.2016.1253825 http://ecite.utas.edu.au/114925 en eng Routledge http://dx.doi.org/10.1080/2154896X.2016.1253825 Nielsen, HEF, Hoofprints in Antarctica: Byrd, media, and the golden Guernseys, Polar Journal, 6, (2) pp. 342-357. ISSN 2154-896X (2016) [Refereed Article] http://ecite.utas.edu.au/114925 Language Communication and Culture Cultural Studies Cultural Studies not elsewhere classified Refereed Article PeerReviewed 2016 ftunivtasecite https://doi.org/10.1080/2154896X.2016.1253825 2019-12-13T22:14:43Z Cows and Antarctica rarely exist in the same sentence, let alone the same region. In 1933 Admiral Richard Byrd changed that, when he took three golden Guernseys to Little America II. These Antarctic cows may have appeared as little more than a footnote in Antarctic history, but their story is revealing of the commercial and media context of Byrds second Antarctic expedition. Byrd was a master of what he called this hero business, and his second expedition was thoroughly documented via print, film and radio in the case of the latter, in real time. His decision to take a dairy south was one way of ensuring ongoing media attention. This paper chronicles the cows journey to and from Antarctica, placing their story within the context of exploration and sponsorship, in order to highlight a novel way Antarctica has been used as a tool in a commercial context. Article in Journal/Newspaper Antarc* Antarctic Antarctica eCite UTAS (University of Tasmania) Antarctic Byrd Little America ENVELOPE(-164.050,-164.050,-78.667,-78.667) Little America II ENVELOPE(-164.050,-164.050,-78.667,-78.667) The Polar Journal 6 2 342 357 |
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Open Polar |
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eCite UTAS (University of Tasmania) |
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ftunivtasecite |
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English |
topic |
Language Communication and Culture Cultural Studies Cultural Studies not elsewhere classified |
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Language Communication and Culture Cultural Studies Cultural Studies not elsewhere classified Nielsen, HEF Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
topic_facet |
Language Communication and Culture Cultural Studies Cultural Studies not elsewhere classified |
description |
Cows and Antarctica rarely exist in the same sentence, let alone the same region. In 1933 Admiral Richard Byrd changed that, when he took three golden Guernseys to Little America II. These Antarctic cows may have appeared as little more than a footnote in Antarctic history, but their story is revealing of the commercial and media context of Byrds second Antarctic expedition. Byrd was a master of what he called this hero business, and his second expedition was thoroughly documented via print, film and radio in the case of the latter, in real time. His decision to take a dairy south was one way of ensuring ongoing media attention. This paper chronicles the cows journey to and from Antarctica, placing their story within the context of exploration and sponsorship, in order to highlight a novel way Antarctica has been used as a tool in a commercial context. |
format |
Article in Journal/Newspaper |
author |
Nielsen, HEF |
author_facet |
Nielsen, HEF |
author_sort |
Nielsen, HEF |
title |
Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
title_short |
Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
title_full |
Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
title_fullStr |
Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
title_full_unstemmed |
Hoofprints in Antarctica: Byrd, media, and the golden Guernseys |
title_sort |
hoofprints in antarctica: byrd, media, and the golden guernseys |
publisher |
Routledge |
publishDate |
2016 |
url |
https://doi.org/10.1080/2154896X.2016.1253825 http://ecite.utas.edu.au/114925 |
long_lat |
ENVELOPE(-164.050,-164.050,-78.667,-78.667) ENVELOPE(-164.050,-164.050,-78.667,-78.667) |
geographic |
Antarctic Byrd Little America Little America II |
geographic_facet |
Antarctic Byrd Little America Little America II |
genre |
Antarc* Antarctic Antarctica |
genre_facet |
Antarc* Antarctic Antarctica |
op_relation |
http://dx.doi.org/10.1080/2154896X.2016.1253825 Nielsen, HEF, Hoofprints in Antarctica: Byrd, media, and the golden Guernseys, Polar Journal, 6, (2) pp. 342-357. ISSN 2154-896X (2016) [Refereed Article] http://ecite.utas.edu.au/114925 |
op_doi |
https://doi.org/10.1080/2154896X.2016.1253825 |
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The Polar Journal |
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6 |
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2 |
container_start_page |
342 |
op_container_end_page |
357 |
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1766250692628971520 |