Rural tourism retail : Tourism retail in the rural Westfjords (Iceland)

• Main Author: Olafsdottir, Viktoria Ran
• Other Authors: Grahn, Åsa Helen
• Format: Master Thesis
• Language: English
• Published: University of Stavanger, Norway 2017
• Subjects: reiselivsadministrasjon; rural retail and tourism in Iceland; turisme; Island; VDP::Social science: 200::Economics: 210::Business: 213; Iceland
• Online Access: http://hdl.handle.net/11250/2459796

Master's thesis in International Hospitality Management Rural tourism and service quality of Icelandic retailers is of focal attention in this research. The catapulting rise of the Icelandic tourism industry, is forcing rural retailers to rapidly adapt new managerial strategies. A better understanding of perceived service quality is required, and especially the differences of the two target markets, local and tourist customer. Plus, whether there is a relationship between perceived service quality, and purchase intentions, loyalty and word-of-mouth communication. Managerial implications will be explored and recommendations offered.