Anticipated regret and moral norm in consumers’ intention to select whale friendly restaurants: Augmenting the theory of planned behaviour

• Main Author: Asbjarnarson, Hjörtur
• Other Authors: Øgaard, Torvald
• Format: Master Thesis
• Language: English
• Published: University of Stavanger, Norway 2017
• Subjects: reiselivsadministrasjon; consumer intentions; theory of planned behaviour; whale friendly; tourism; turisme; Island; hvalsafari; VDP::Samfunnsvitenskap: 200::Økonomi: 210; Watchers; Iceland
• Online Access: http://hdl.handle.net/11250/2454820

Master's thesis in International Hospitality Management This study uses the theory of planned behaviour (TPB) to examine the impact of anticipated regret and moral norm on intention to select whale friendly restaurants. The predictive power of the original theory and the predictive abilities of...