ANALIZA I IZBOR OPTIMALNOG MODELA PLAĆENIH OGLASA U TURIZMU : Diplomski rad

• Main Author: Grubišić, Frane
• Other Authors: Garbin Praničević, Daniela
• Format: Master Thesis
• Language: Croatian
• Published: Sveučilište u Splitu. Ekonomski fakultet. 2017
• Subjects: Online oglašavanje; plaćeni oglasi; turizam; Online advertising paid adverts tourism; DRUŠTVENE ZNANOSTI. Ekonomija. Poslovna informatika; SOCIAL SCIENCES. Economics. Business Informatics; sami
• Online Access: https://repozitorij.svkst.unist.hr/islandora/object/efst:1080; https://urn.nsk.hr/urn:nbn:hr:124:816207; https://repozitorij.svkst.unist.hr/islandora/object/efst:1080/datastream/PDF

Oglašavanje se mijenja iz dana u dan, odnosno promijenilo se pojavom interneta. Trendovi se mogu mijenjati no Internet će još dugo vremena ostati vladar na tržištu. Htjeli to ili ne htjeli, jedino prilagodbom se može nastaviti uspješno poslovati. Turizam nije nikakva iznimka. Google AdWords i Facebook Ads nameću se sami po sebi i nikako ih se ne smije ignorirati. Konkurencija sigurno neće čekati. Idealna su nadopuna vašim turističkim oglasima na jednom od najpopularnijih portala. Jedni za rezervacije, drugi za dodatno informiranje vaših gostiju. Advertising is changing from one day to another, or it was completely changed with the appearence of the Internet. Trends might change, but Internet will remain the market leader for a long time. Wanting it, or not, only with with adjustments you can keep working with sucess. Tourism makes no exception. Google AdWords and Facebook Ads are imposing for themselves and you can't ignore them. Competition for sure won't wait for you. They are ideal supplement to your advert on one of the most popular tourism portals. One for making reservations, other for additional informing of your guests.