Digitalni marketing

• Main Author: Corallini, Ricardo
• Other Authors: Čišić, Dragan
• Format: Bachelor Thesis
• Language: Croatian
• Published: Sveučilište u Rijeci. Pomorski fakultet. Zavod za logistiku i menadžment u pomorstvu i prometu. 2019
• Subjects: digitalni marketing; tradicionalni marketing; kanali; oglašavanje; digital marketing; traditional marketing; channels; advertising; TEHNIČKE ZNANOSTI. Tehnologija prometa i transport; TECHNICAL SCIENCES. Traffic and Transport Technology; sami
• Online Access: https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671; https://urn.nsk.hr/urn:nbn:hr:187:759466; https://www.unirepository.svkri.uniri.hr/islandora/object/pfri:1671/datastream/PDF

Kroz tradicionalni marketing tvrtke izravno ciljaju i pronalaze kupce, a kroz digitalni marketing cilj im je da ih ljudi pronađu. Tehnološka konvergencija i množenje uređaja doveli su do otvaranja načina na koje razmišljamo o marketingu na Internetu i gurnuli su granice prema novom konceptu digitalnog marketinga − korisnijem, mjerljivijem, sveprisutnijem i interaktivnijem. Razvojne strategije digitalnog marketinga nude mnogo potencijala za proizvode i organizacije. Svijet sve više prelazi u digitalno okruženje. S porastom digitalnog doba dobro je ulagati u digitalnu kampanju. Digitalni marketing, kao i svaki drugi oblik marketinga, u stalnoj je promjeni. Prošli su dani naslanjanja na tiskane časopise ili panoe za poslovne oglase, misleći da bi sami mogli privući dovoljno kupaca da tvrtka bude uspješna. Digitalni marketing zaista otvara vrata za mnoge mogućnosti i pomaci u tehnologiji su jako uzbudljivi, ali bitno je spomenuti da se ne smiju izgubiti iz vida ni temeljni principi koji čine sjajnu marketinšku strategiju. Through traditional marketing, businesses are directly targeting and finding customers, and through digital marketing, the goal is for people to find them. The technological convergence and multiplication of devices have opened up the way we think about marketing on the Internet and pushed the boundaries towards a new concept of digital marketing - more useful, measurable, ubiquitous and more interactive. Digital marketing development strategies offer a lot of potential for products and organizations. The world is increasingly moving to a digital environment. With the rise of the digital age, it is good to invest in a digital campaign. Digital marketing, like any other form of marketing, is constantly changing. Gone are the days of leaning into print magazines or billboards for business ads, thinking that they alone could attract enough customers to make a business successful. Digital marketing is really opening the door to many opportunities and the advancements in technology are very exciting, ...