Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by t...
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2011
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ftunivquebec:oai:www.archipel.uqam.ca:10605 2023-05-15T15:04:05+02:00 Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland Huijbens, Edward H. Isleifsson, Sumarlidi R. Chartier, Daniel 2011 application/pdf http://www.archipel.uqam.ca/10605/1/222023446.pdf en eng Presses de l'Université du Québec http://www.archipel.uqam.ca/10605/ 222023446 Nation branding Marketing Image nationale Iceland Islande Politique Politics Relations étrangères Foreign relations Scandinavia Scandinavie Arctique Arctic Nordicity Nordicité Nation Brand Index (NBI) Simon Anholt Géographie Geography Chapitre de livre PeerReviewed 2011 ftunivquebec 2017-11-19T00:04:09Z Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being perpetuated as “communicative defence strategies” by the Ministry of Foreign Affairs. This article provides an analysis of image building and claims that its underpinnings lie in the idea of “nation-branding,” with Iceland receiving a place on the Nation Brand Index (NBI) devised by Simon Anholt. This article seeks to critically evaluate the Icelandic image building effort with reference to geographic literature on place-making, placing, and notions of belonging, ideas integral to an image of anywhere. Book Part Arctic Arctique* Iceland Islande UQAM - Université du Québec à Montréal: archipel Arctic |
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Open Polar |
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UQAM - Université du Québec à Montréal: archipel |
op_collection_id |
ftunivquebec |
language |
English |
topic |
Nation branding Marketing Image nationale Iceland Islande Politique Politics Relations étrangères Foreign relations Scandinavia Scandinavie Arctique Arctic Nordicity Nordicité Nation Brand Index (NBI) Simon Anholt Géographie Geography |
spellingShingle |
Nation branding Marketing Image nationale Iceland Islande Politique Politics Relations étrangères Foreign relations Scandinavia Scandinavie Arctique Arctic Nordicity Nordicité Nation Brand Index (NBI) Simon Anholt Géographie Geography Huijbens, Edward H. Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
topic_facet |
Nation branding Marketing Image nationale Iceland Islande Politique Politics Relations étrangères Foreign relations Scandinavia Scandinavie Arctique Arctic Nordicity Nordicité Nation Brand Index (NBI) Simon Anholt Géographie Geography |
description |
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being perpetuated as “communicative defence strategies” by the Ministry of Foreign Affairs. This article provides an analysis of image building and claims that its underpinnings lie in the idea of “nation-branding,” with Iceland receiving a place on the Nation Brand Index (NBI) devised by Simon Anholt. This article seeks to critically evaluate the Icelandic image building effort with reference to geographic literature on place-making, placing, and notions of belonging, ideas integral to an image of anywhere. |
author2 |
Isleifsson, Sumarlidi R. Chartier, Daniel |
format |
Book Part |
author |
Huijbens, Edward H. |
author_facet |
Huijbens, Edward H. |
author_sort |
Huijbens, Edward H. |
title |
Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
title_short |
Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
title_full |
Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
title_fullStr |
Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
title_full_unstemmed |
Nation Branding. A Critical Evaluation. Assessing the Image Building of Iceland |
title_sort |
nation branding. a critical evaluation. assessing the image building of iceland |
publisher |
Presses de l'Université du Québec |
publishDate |
2011 |
url |
http://www.archipel.uqam.ca/10605/1/222023446.pdf |
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Arctic |
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Arctic |
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Arctic Arctique* Iceland Islande |
genre_facet |
Arctic Arctique* Iceland Islande |
op_relation |
http://www.archipel.uqam.ca/10605/ 222023446 |
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