To value or not to value the arctic winter games?
This article examines the question of how to engage with the value generated by large sport events by reviewing valuation studies on sports events and explaining the need to differentiate the valuing of events in the short and long run. It is argued that the latter, measured by the notion of public...
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Cognizant Communication Corporation
2019
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ftunivqespace:oai:espace.library.uq.edu.au:UQ:fd57a2a 2023-05-15T14:52:32+02:00 To value or not to value the arctic winter games? Mahadevan, Renuka Ren, Carina 2019-01-01 https://espace.library.uq.edu.au/view/UQ:fd57a2a eng eng Cognizant Communication Corporation doi:10.3727/152599518X15378845225375 issn:1525-9951 orcid:0000-0003-4105-2993 Arctic Winter Games Contingent valuation Public value Social value Willingness to pay 1403 Business and International Management 1406 Marketing 1409 Tourism Leisure and Hospitality Management Journal Article 2019 ftunivqespace https://doi.org/10.3727/152599518X15378845225375 2020-08-06T15:07:50Z This article examines the question of how to engage with the value generated by large sport events by reviewing valuation studies on sports events and explaining the need to differentiate the valuing of events in the short and long run. It is argued that the latter, measured by the notion of public value, is a relevant concept to consider in addition to social valuation defined here as a short-run concept. The Arctic Winter Games, a youth sports event, was used to shed light on these valuation concepts by showcasing how the event spurred a large range of outcomes. Based on fieldwork in the preparation phases of the event to identify relevant outcomes and using the contingent valuation method, it was found that the social value of the Games (although it was free to attend), estimated at US$10.5 million in the short run, outweighed the cost of US$9.4 million. Some suggestions for measuring the public value of sports events and a dynamic approach of sequentially refining the process of exploring and measuring long-lasting effects as they vanish or unfold is proposed. Article in Journal/Newspaper Arctic The University of Queensland: UQ eSpace Arctic Event Management 23 1 93 107 |
institution |
Open Polar |
collection |
The University of Queensland: UQ eSpace |
op_collection_id |
ftunivqespace |
language |
English |
topic |
Arctic Winter Games Contingent valuation Public value Social value Willingness to pay 1403 Business and International Management 1406 Marketing 1409 Tourism Leisure and Hospitality Management |
spellingShingle |
Arctic Winter Games Contingent valuation Public value Social value Willingness to pay 1403 Business and International Management 1406 Marketing 1409 Tourism Leisure and Hospitality Management Mahadevan, Renuka Ren, Carina To value or not to value the arctic winter games? |
topic_facet |
Arctic Winter Games Contingent valuation Public value Social value Willingness to pay 1403 Business and International Management 1406 Marketing 1409 Tourism Leisure and Hospitality Management |
description |
This article examines the question of how to engage with the value generated by large sport events by reviewing valuation studies on sports events and explaining the need to differentiate the valuing of events in the short and long run. It is argued that the latter, measured by the notion of public value, is a relevant concept to consider in addition to social valuation defined here as a short-run concept. The Arctic Winter Games, a youth sports event, was used to shed light on these valuation concepts by showcasing how the event spurred a large range of outcomes. Based on fieldwork in the preparation phases of the event to identify relevant outcomes and using the contingent valuation method, it was found that the social value of the Games (although it was free to attend), estimated at US$10.5 million in the short run, outweighed the cost of US$9.4 million. Some suggestions for measuring the public value of sports events and a dynamic approach of sequentially refining the process of exploring and measuring long-lasting effects as they vanish or unfold is proposed. |
format |
Article in Journal/Newspaper |
author |
Mahadevan, Renuka Ren, Carina |
author_facet |
Mahadevan, Renuka Ren, Carina |
author_sort |
Mahadevan, Renuka |
title |
To value or not to value the arctic winter games? |
title_short |
To value or not to value the arctic winter games? |
title_full |
To value or not to value the arctic winter games? |
title_fullStr |
To value or not to value the arctic winter games? |
title_full_unstemmed |
To value or not to value the arctic winter games? |
title_sort |
to value or not to value the arctic winter games? |
publisher |
Cognizant Communication Corporation |
publishDate |
2019 |
url |
https://espace.library.uq.edu.au/view/UQ:fd57a2a |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic |
genre_facet |
Arctic |
op_relation |
doi:10.3727/152599518X15378845225375 issn:1525-9951 orcid:0000-0003-4105-2993 |
op_doi |
https://doi.org/10.3727/152599518X15378845225375 |
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Event Management |
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23 |
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1 |
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93 |
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107 |
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1766323774999756800 |