Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland
Eco labelling of tourism services has been studied extensively in the past. Yet, there is no agreement on two key points: (1) whether or not eco certification increases tourist demand for a product among the general tourist population, and (2) whether or not there is a specific market segment whose...
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ftunivqespace:oai:espace.library.uq.edu.au:UQ:373978 2023-05-15T16:50:56+02:00 Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland Karlsson, Logi Dolnicar, Sara 2016-01-01 https://espace.library.uq.edu.au/view/UQ:373978 eng eng Routledge doi:10.1080/09669582.2015.1088859 issn:1747-7646 issn:0966-9582 orcid:0000-0001-5176-3161 Eco certification Eco label Whale watching Quasi-experiment Intention-behaviour gap Tourist behaviour 1409 Tourism Leisure and Hospitality Management 3305 Geography Planning and Development Journal Article 2016 ftunivqespace https://doi.org/10.1080/09669582.2015.1088859 2020-11-30T23:53:38Z Eco labelling of tourism services has been studied extensively in the past. Yet, there is no agreement on two key points: (1) whether or not eco certification increases tourist demand for a product among the general tourist population, and (2) whether or not there is a specific market segment whose purchase decisions are influenced by eco labels. Lack of agreement is partially due to the wide variety of different research approaches used. Most studies have in common, however, that they rely solely on tourist self reports of either behavioural intentions or past behaviour. The present study re-investigates these two questions using a quasi-experimental design based on actual observed behaviour and objective knowledge testing. Results indicate that (1) eco labelling does not have a big impact on general tourist demand, but (2) a niche market exists which is influenced by eco labelling when choosing among alternative tourist providers. The research design used in the present study offers a useful alternative for investigations of tourist purchase decisions. It leads to more reliable results because it is based on the observation of actual displayed behaviour, thus avoiding a range of answer biases. Other eco-certified products now need research on similar lines. Article in Journal/Newspaper Iceland The University of Queensland: UQ eSpace Journal of Sustainable Tourism 24 5 694 714 |
institution |
Open Polar |
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The University of Queensland: UQ eSpace |
op_collection_id |
ftunivqespace |
language |
English |
topic |
Eco certification Eco label Whale watching Quasi-experiment Intention-behaviour gap Tourist behaviour 1409 Tourism Leisure and Hospitality Management 3305 Geography Planning and Development |
spellingShingle |
Eco certification Eco label Whale watching Quasi-experiment Intention-behaviour gap Tourist behaviour 1409 Tourism Leisure and Hospitality Management 3305 Geography Planning and Development Karlsson, Logi Dolnicar, Sara Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
topic_facet |
Eco certification Eco label Whale watching Quasi-experiment Intention-behaviour gap Tourist behaviour 1409 Tourism Leisure and Hospitality Management 3305 Geography Planning and Development |
description |
Eco labelling of tourism services has been studied extensively in the past. Yet, there is no agreement on two key points: (1) whether or not eco certification increases tourist demand for a product among the general tourist population, and (2) whether or not there is a specific market segment whose purchase decisions are influenced by eco labels. Lack of agreement is partially due to the wide variety of different research approaches used. Most studies have in common, however, that they rely solely on tourist self reports of either behavioural intentions or past behaviour. The present study re-investigates these two questions using a quasi-experimental design based on actual observed behaviour and objective knowledge testing. Results indicate that (1) eco labelling does not have a big impact on general tourist demand, but (2) a niche market exists which is influenced by eco labelling when choosing among alternative tourist providers. The research design used in the present study offers a useful alternative for investigations of tourist purchase decisions. It leads to more reliable results because it is based on the observation of actual displayed behaviour, thus avoiding a range of answer biases. Other eco-certified products now need research on similar lines. |
format |
Article in Journal/Newspaper |
author |
Karlsson, Logi Dolnicar, Sara |
author_facet |
Karlsson, Logi Dolnicar, Sara |
author_sort |
Karlsson, Logi |
title |
Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
title_short |
Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
title_full |
Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
title_fullStr |
Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
title_full_unstemmed |
Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland |
title_sort |
does eco certification sell tourism services? evidence from a quasi-experimental observation study in iceland |
publisher |
Routledge |
publishDate |
2016 |
url |
https://espace.library.uq.edu.au/view/UQ:373978 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
doi:10.1080/09669582.2015.1088859 issn:1747-7646 issn:0966-9582 orcid:0000-0001-5176-3161 |
op_doi |
https://doi.org/10.1080/09669582.2015.1088859 |
container_title |
Journal of Sustainable Tourism |
container_volume |
24 |
container_issue |
5 |
container_start_page |
694 |
op_container_end_page |
714 |
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1766041041027203072 |