Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market
This chapter provides two comparative case studies focusing on the roles of small businesses in the development of a new niche market and traces their interaction with small communities. The cases are set within the context of the development of commercial leisure viewing of humpback whales (Megapte...
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ftunivqespace:oai:espace.library.uq.edu.au:UQ:10135 2023-05-15T17:10:49+02:00 Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market Scott, Noel Laws, Eric R. Thomas 2004-01-01 https://espace.library.uq.edu.au/view/UQ:10135/whale_watching-s.pdf https://espace.library.uq.edu.au/view/UQ:10135 eng eng Elsevier doi:10.4324/9780080517285 orcid:0000-0001-8770-2563 humpback whales whale watching niche market tourism market 350500 Tourism 350507 Tourism Management B1 710501 Economic issues Book Chapter 2004 ftunivqespace https://doi.org/10.4324/9780080517285 2020-12-28T23:18:52Z This chapter provides two comparative case studies focusing on the roles of small businesses in the development of a new niche market and traces their interaction with small communities. The cases are set within the context of the development of commercial leisure viewing of humpback whales (Megaptera novaeangliae) in two coastal communities in Australia. Small businesses have been able to successfully develop a new niche market in one destination, but failed to in the other. These different outcomes are related to the economic developments and benefits in one destination while in the other region, social values appear to have dictated limits to the development of whale watching. The cases also provide insight into the dynamics of entrepreneurial development, the formation of supplier networks and the consequent development of standardized products. Book Part Megaptera novaeangliae The University of Queensland: UQ eSpace |
institution |
Open Polar |
collection |
The University of Queensland: UQ eSpace |
op_collection_id |
ftunivqespace |
language |
English |
topic |
humpback whales whale watching niche market tourism market 350500 Tourism 350507 Tourism Management B1 710501 Economic issues |
spellingShingle |
humpback whales whale watching niche market tourism market 350500 Tourism 350507 Tourism Management B1 710501 Economic issues Scott, Noel Laws, Eric Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
topic_facet |
humpback whales whale watching niche market tourism market 350500 Tourism 350507 Tourism Management B1 710501 Economic issues |
description |
This chapter provides two comparative case studies focusing on the roles of small businesses in the development of a new niche market and traces their interaction with small communities. The cases are set within the context of the development of commercial leisure viewing of humpback whales (Megaptera novaeangliae) in two coastal communities in Australia. Small businesses have been able to successfully develop a new niche market in one destination, but failed to in the other. These different outcomes are related to the economic developments and benefits in one destination while in the other region, social values appear to have dictated limits to the development of whale watching. The cases also provide insight into the dynamics of entrepreneurial development, the formation of supplier networks and the consequent development of standardized products. |
author2 |
R. Thomas |
format |
Book Part |
author |
Scott, Noel Laws, Eric |
author_facet |
Scott, Noel Laws, Eric |
author_sort |
Scott, Noel |
title |
Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
title_short |
Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
title_full |
Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
title_fullStr |
Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
title_full_unstemmed |
Whale Watching: The Roles of Small Firms in the Evolution of a New Australian Niche Market |
title_sort |
whale watching: the roles of small firms in the evolution of a new australian niche market |
publisher |
Elsevier |
publishDate |
2004 |
url |
https://espace.library.uq.edu.au/view/UQ:10135/whale_watching-s.pdf https://espace.library.uq.edu.au/view/UQ:10135 |
genre |
Megaptera novaeangliae |
genre_facet |
Megaptera novaeangliae |
op_relation |
doi:10.4324/9780080517285 orcid:0000-0001-8770-2563 |
op_doi |
https://doi.org/10.4324/9780080517285 |
_version_ |
1766067481241190400 |