| Summary: | Tato diplomová práce je věnována emigrantům, konkrétně sportovcům, kteří se nehodlali zařadit pod prapor sjednocené tělovýchovy a chtěli rozhodovat o svých krocích sami. zpracování mediálního obrazu takových případů je o to zajímavější, že konfrontuje reakci tisku, a tím de facto totalitního režimu, s osudem špičkových sportovců, kteří hrdě reprezentovali republiku, ale po odchodu do emigrace měli upadnout v zapomnění. Současně se v práci odráží dilma novinářů, kteří obraz uprchlých sportovců vytvářeli. Powered by TCPDF (www.tcpdf.org) It is estimated that more than half million people left in the exile during the communist period in the former Czechoslovakia. This work concentrates on sportsmen who emigrated at that lime and above all on development of the their reflection in media betwee n years 1948 and 1989. The work contains three parts. In the first one the author introduces the principle of communist propaganda and a way how the propaganda profited from emigration of the sportsmen for its own purposes The second part concentrates on the development of Czechoslovak press from 1948 till 1980s. The core of the work lies in the third part where the author creates. on the basis of the reserarch done on the press sample of the then popular all-state journals Rude pravo and Mlade fronta, an image of selected sportsmen - emigrants as it evolved throughout duration of the communist regime. Each case is introduced by a brief biography, in which the author puts the sportsmen career in the historic context. It is followed by a detailed description of media reflection in a specific period. In the conclusion the author compares individual cases and explains the development that the media reflection went through. The work is completed by a revised list of emigrated sportsmen and the images of selected journal titles are annexed that closely. Katedra mediálních studií Department of Media Studies Faculty of Social Sciences Fakulta sociálních věd
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