Digital Rovaniemi:contemporary and future arctic tourist experiences

• Main Author: Varnajot, A. (Alix)
• Format: Article in Journal/Newspaper
• Language: English
• Published: Emerald 2020
• Subjects: Arctic tourism; Future tourist experiences; Instagram; Social media; Tourist experiences; Arctic; Rovaniemi
• Online Access: http://urn.fi/urn:nbn:fi-fe202001101777

Abstract Purpose: The purpose of this paper is to investigate tourists’ representations of the Arctic through the lens of the photo-sharing social network Instagram. The study focuses on the particular tourist experience of crossing the Arctic Circle in Rovaniemi, Finland, as in tourism, it represen...