[Lecture by Ben Cohen and Jerry Greenfield]

• Main Authors: University of North Texas. College of Music., Cohen, Ben (Ben R.), Greenfield, Jerry
• Other Authors: Barr, Kelli R.
• Format: Moving Image (Video)
• Language: English
• Published: University of North Texas 2015
• Subjects: People - Individuals; Murchison Performing Arts Center; interiors; Business; Economics and Finance; lectures; Cohen; Ben R; Greenfield; Jerry; Ben & Jerry's; Barnes and Noble (B&N); livable wages; Places - United States - Vermont; Burlington; Vermont; principals; ice cream; awards; U. S. Small Business Persons of the Year; Regan; Ronald; philanthropy; donations; committees; Climate Change; political; True Majority; organizations; Children's Defense Fund; Common Cause Education Fund; SeriousFun Children's Network; auditoriums; podiums; speeches; stages; Earth Day; Arctic National Wildlife Refuge; presentations; Free Cone Day; Unilever; Ragú; Wishbone; SlimFast; stories; Colgate University; New York University (NYU); University Without Walls; jobs; Oberlin College; Penn State University; correspondence course; University of Vermont; lending; loans; business plans; proposals; SBA Guaranteed Loan; ice cream parlors; salespeople; ice cream trucks; accounts; Logan Airport; distributors; Häagen Dazs; Pillsbury; Federal Trade Commission; What's The Doughboy Afraid Of?; campaigns; Mr. Poppinfresh; headquarters; picketing; Rolling Stone Magazine; ads; bumperstickers; shirts; Legal Defense Fund; The Wall Street Journal; The Newyorker; Boston Globe; Purpora; Maurice; venture capital; public stock; advisors; investors; Ben and Jerry's Foundation; grant requests; Eagle Claw; audiences; Friedman; Milton; Schopenhauer; Arthur; quotes; teachings; Home Depot; UPS; non-profits; flavors; lab; sourcing; blueberries; coffees; rainforests; Rainforest Crunch; sustainability; Brazil nuts; brownie sandwiches; Chocolate Fudge Brownie; South Shore Bank; Wild Maine Blueberry; Peace Pop; advocating; Peace Through Understanding; criticism; books; Ben & Jerry's Double-Dip; Supreme Court; corporations; demonstrations; Occupy Wall Street; solutions; The Stamp Stampede; videos; Citizens United; amendments; issues; policies; politics; bribes; politicians; revolutions; articles; pledges; Concord Monitor; Portsmouth Herald; NH1; posts; U. S. News; Salon; TIME; msnbc; Arctic; Murchison; Climate change
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc505256/

Lecture featuring Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's ice cream. They discuss their history together and how the company first established itself and grew to what it is today. Covered are their original business plans, stumbling blocks they faced and their solutions to those problems, and how they redefined the idea of business as a force for change. At the end is a presentation video, speech, and pledge from their "Stamp Stampede" campaign against big corporations' involvement in politics.