Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal
Customer loyalty is characterized by repetitive purchasing actions towards the same product and location to fulfill specific needs or desires. The success in achieving this goal is influenced by various factors, including product quality and service quality. In the effort to enhance customer loyalty...
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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai
2024
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ftunivngrojs:oai:ojs2.ojs.unr.ac.id:article/1137 2024-09-30T14:42:17+00:00 Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal Kesuma Suryawan, Tjokorda Gde Agung Wijaya Meryawan, I Wayan Budi Utama, Gede Wira 2024-01-16 application/pdf https://www.ojs.unr.ac.id/index.php/akses/article/view/1137 https://doi.org/10.47329/jurnalakses.v16i1.1137 eng eng Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai https://www.ojs.unr.ac.id/index.php/akses/article/view/1137/953 https://www.ojs.unr.ac.id/index.php/akses/article/view/1137 doi:10.47329/jurnalakses.v16i1.1137 Copyright (c) 2024 Tjokorda Gde Agung Wijaya Kesuma Suryawan, I Wayan Meryawan, Gede Wira Budi Utama http://creativecommons.org/licenses/by-nc/4.0 Jurnal AKSES; Vol 15 No 2 (2023): Jurnal Akses Desember 2023 2809-011X 2085-4544 10.47329/jurnalakses.v16i2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article 2024 ftunivngrojs https://doi.org/10.47329/jurnalakses.v16i1.113710.47329/jurnalakses.v16i2 2024-09-04T03:03:01Z Customer loyalty is characterized by repetitive purchasing actions towards the same product and location to fulfill specific needs or desires. The success in achieving this goal is influenced by various factors, including product quality and service quality. In the effort to enhance customer loyalty, attention to issues related to product and service quality becomes essential. Therefore, this research focuses on examining the impact of product quality and service quality on customer loyalty at Sami Petshop in Abiansemal. The objectives of this study encompass two aspects: to determine the partial influence of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung, and to assess the simultaneous impact of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The sample size of 57 respondents was determined using purposive sampling technique. Data analysis involved classic assumption tests, multiple linear regression analysis, determination analysis, partial significance tests (t-test), and simultaneous significance tests (F-test). The research results indicate a positive and significant influence, both partially and simultaneously, of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The implications of this research extend to the field of marketing management, providing a deeper understanding of the key factors influencing customer loyalty. The insights gained can assist marketing practitioners in developing more effective strategies, optimizing customer experiences, and enhancing customer retention, ultimately contributing to the growth and sustainability of the business. Article in Journal/Newspaper sami Online Journal Universitas Ngurah Rai |
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Online Journal Universitas Ngurah Rai |
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ftunivngrojs |
language |
English |
description |
Customer loyalty is characterized by repetitive purchasing actions towards the same product and location to fulfill specific needs or desires. The success in achieving this goal is influenced by various factors, including product quality and service quality. In the effort to enhance customer loyalty, attention to issues related to product and service quality becomes essential. Therefore, this research focuses on examining the impact of product quality and service quality on customer loyalty at Sami Petshop in Abiansemal. The objectives of this study encompass two aspects: to determine the partial influence of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung, and to assess the simultaneous impact of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The sample size of 57 respondents was determined using purposive sampling technique. Data analysis involved classic assumption tests, multiple linear regression analysis, determination analysis, partial significance tests (t-test), and simultaneous significance tests (F-test). The research results indicate a positive and significant influence, both partially and simultaneously, of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The implications of this research extend to the field of marketing management, providing a deeper understanding of the key factors influencing customer loyalty. The insights gained can assist marketing practitioners in developing more effective strategies, optimizing customer experiences, and enhancing customer retention, ultimately contributing to the growth and sustainability of the business. |
format |
Article in Journal/Newspaper |
author |
Kesuma Suryawan, Tjokorda Gde Agung Wijaya Meryawan, I Wayan Budi Utama, Gede Wira |
spellingShingle |
Kesuma Suryawan, Tjokorda Gde Agung Wijaya Meryawan, I Wayan Budi Utama, Gede Wira Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
author_facet |
Kesuma Suryawan, Tjokorda Gde Agung Wijaya Meryawan, I Wayan Budi Utama, Gede Wira |
author_sort |
Kesuma Suryawan, Tjokorda Gde Agung Wijaya |
title |
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
title_short |
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
title_full |
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
title_fullStr |
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
title_full_unstemmed |
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal |
title_sort |
dampak kualitas produk dan pelayanan terhadap loyalitas: studi pada pelanggan sami petshop abiansemal |
publisher |
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai |
publishDate |
2024 |
url |
https://www.ojs.unr.ac.id/index.php/akses/article/view/1137 https://doi.org/10.47329/jurnalakses.v16i1.1137 |
genre |
sami |
genre_facet |
sami |
op_source |
Jurnal AKSES; Vol 15 No 2 (2023): Jurnal Akses Desember 2023 2809-011X 2085-4544 10.47329/jurnalakses.v16i2 |
op_relation |
https://www.ojs.unr.ac.id/index.php/akses/article/view/1137/953 https://www.ojs.unr.ac.id/index.php/akses/article/view/1137 doi:10.47329/jurnalakses.v16i1.1137 |
op_rights |
Copyright (c) 2024 Tjokorda Gde Agung Wijaya Kesuma Suryawan, I Wayan Meryawan, Gede Wira Budi Utama http://creativecommons.org/licenses/by-nc/4.0 |
op_doi |
https://doi.org/10.47329/jurnalakses.v16i1.113710.47329/jurnalakses.v16i2 |
_version_ |
1811644429690208256 |