The Mass Media and Stakeholders’ Beliefs About Suburban Wildlife

This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor Canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular spec...

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Bibliographic Details
Main Authors: Loker, Cynthia A., Shanahan, James, Decker, Daniel J.
Format: Text
Language:unknown
Published: DigitalCommons@University of Nebraska - Lincoln 1997
Subjects:
beaver
Branta Canadensis
Canada goose
Castor Canadensis
mass media
New York
Odocoileus virginianus
stakeholders
survey
white-tailed deer
Environmental Health and Protection
Canada
Branta canadensis
Canada Goose
Online Access:https://digitalcommons.unl.edu/ewdcc8/20
https://digitalcommons.unl.edu/context/ewdcc8/article/1019/viewcontent/Loker_et_al___final.pdf
Description
Summary:This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor Canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered.

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