The creation of breakthrough concepts by design teams
Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conv...
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ftunivnantes:oai:HAL:hal-01113832v1 2023-05-15T13:42:18+02:00 The creation of breakthrough concepts by design teams Gillier, Thomas Piat, Gerald Kazakci, Akin Management Technologique et Strategique (MTS) EESC-GEM Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) Valencia, Spain 2014-06-05 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 en eng HAL CCSD hal-01113832 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 14th annual conference of Euram Academy of Management https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 14th annual conference of Euram Academy of Management, Jun 2014, Valencia, Spain ideation design teams creativity brainstorming new concept development fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2014 ftunivnantes 2022-08-10T08:00:12Z Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. Conference Object Antarc* Antarctica Université de Nantes: HAL-UNIV-NANTES |
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Université de Nantes: HAL-UNIV-NANTES |
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ftunivnantes |
language |
English |
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ideation design teams creativity brainstorming new concept development fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration |
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ideation design teams creativity brainstorming new concept development fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration Gillier, Thomas Piat, Gerald Kazakci, Akin The creation of breakthrough concepts by design teams |
topic_facet |
ideation design teams creativity brainstorming new concept development fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. |
author2 |
Management Technologique et Strategique (MTS) EESC-GEM Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) |
format |
Conference Object |
author |
Gillier, Thomas Piat, Gerald Kazakci, Akin |
author_facet |
Gillier, Thomas Piat, Gerald Kazakci, Akin |
author_sort |
Gillier, Thomas |
title |
The creation of breakthrough concepts by design teams |
title_short |
The creation of breakthrough concepts by design teams |
title_full |
The creation of breakthrough concepts by design teams |
title_fullStr |
The creation of breakthrough concepts by design teams |
title_full_unstemmed |
The creation of breakthrough concepts by design teams |
title_sort |
creation of breakthrough concepts by design teams |
publisher |
HAL CCSD |
publishDate |
2014 |
url |
https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 |
op_coverage |
Valencia, Spain |
genre |
Antarc* Antarctica |
genre_facet |
Antarc* Antarctica |
op_source |
14th annual conference of Euram Academy of Management https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 14th annual conference of Euram Academy of Management, Jun 2014, Valencia, Spain |
op_relation |
hal-01113832 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 |
_version_ |
1766166199502110720 |