Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
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HAL CCSD
2007
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Online Access: | https://hal-hec.archives-ouvertes.fr/hal-00686957 |
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ftunivnantes:oai:HAL:hal-00686957v1 2023-05-15T16:46:27+02:00 Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods Dalsace, Frédéric Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) Reykjavik, Iceland 2007 https://hal-hec.archives-ouvertes.fr/hal-00686957 en eng HAL CCSD hal-00686957 https://hal-hec.archives-ouvertes.fr/hal-00686957 36th EMAC Annual Conference https://hal-hec.archives-ouvertes.fr/hal-00686957 36th EMAC Annual Conference, 2007, Reykjavik, Iceland Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark info:eu-repo/semantics/conferenceObject Conference papers 2007 ftunivnantes 2022-06-28T23:21:59Z Conference Object Iceland Université de Nantes: HAL-UNIV-NANTES |
institution |
Open Polar |
collection |
Université de Nantes: HAL-UNIV-NANTES |
op_collection_id |
ftunivnantes |
language |
English |
topic |
Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark |
spellingShingle |
Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark Dalsace, Frédéric Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
topic_facet |
Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark |
author2 |
Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
format |
Conference Object |
author |
Dalsace, Frédéric |
author_facet |
Dalsace, Frédéric |
author_sort |
Dalsace, Frédéric |
title |
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
title_short |
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
title_full |
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
title_fullStr |
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
title_full_unstemmed |
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods |
title_sort |
consumers, not brands: "potterian" marketing as a potential alternative to the traditional marketing model in fast moving consumer goods |
publisher |
HAL CCSD |
publishDate |
2007 |
url |
https://hal-hec.archives-ouvertes.fr/hal-00686957 |
op_coverage |
Reykjavik, Iceland |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
36th EMAC Annual Conference https://hal-hec.archives-ouvertes.fr/hal-00686957 36th EMAC Annual Conference, 2007, Reykjavik, Iceland |
op_relation |
hal-00686957 https://hal-hec.archives-ouvertes.fr/hal-00686957 |
_version_ |
1766036553685008384 |