UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI
Podjetje, ki se ukvarja s trgovsko dejavnostjo se mora zavedati, da najboljša rešitev ohranjanje ter pozitivno poslovanje s kupci uvedba koncepta CRM. Če podjetje ne poskrbi za zadovoljstvo svojih kupcev, jih izgubi. Pri sami implementaciji koncepta v podjetje se morajo vsi zaposleni zavedati vredno...
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Language: | Slovenian |
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[N. Bencik]
2016
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Online Access: | https://dk.um.si/IzpisGradiva.php?id=60318 https://dk.um.si/Dokument.php?id=95537&dn= http://www.cobiss.si/scripts/cobiss?command=DISPLAY&base=cobib&rid=12580636&fmt=11 |
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ftunivmaribor:oai:dk.um.si:IzpisGradiva.php-id-60318 2023-05-15T18:13:52+02:00 UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI THE INTRODUCTION OF THE CONCEPT OF CRM OF COMMERCIAL ACTIVITY Bencik, Nina Uršič, Duško 2016-11-14 application/pdf https://dk.um.si/IzpisGradiva.php?id=60318 https://dk.um.si/Dokument.php?id=95537&dn= http://www.cobiss.si/scripts/cobiss?command=DISPLAY&base=cobib&rid=12580636&fmt=11 slv slv [N. Bencik] info:eu-repo/semantics/openAccess Maribor CRM - Upravljanje odnosov z strankami trgovsko podjetje prodaja dobičkonosni kupci dolgoročni odnosi. CRM – Customer relationship management commercial company sale profitable buyers long-term attitudes. info:eu-repo/classification/udc/658.8 info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/publishedVersion 2016 ftunivmaribor 2019-02-03T16:38:53Z Podjetje, ki se ukvarja s trgovsko dejavnostjo se mora zavedati, da najboljša rešitev ohranjanje ter pozitivno poslovanje s kupci uvedba koncepta CRM. Če podjetje ne poskrbi za zadovoljstvo svojih kupcev, jih izgubi. Pri sami implementaciji koncepta v podjetje se morajo vsi zaposleni zavedati vrednot podjetja, pomena strank in kako s strankami ravnati. Podjetja se morajo prav tako zavedati, katere so najbolj zanesljive stranke v, ter razumeti njihove zahteve in kupne navade, katere imajo. Če želimo obdržati že dobljene odjemalce in si pridobiti nove, moramo vedno beležiti različne podatke in spremljati njihove kupne navade. Te podatke pa je seveda potrebno izbirati in hraniti, za kar je uvedba koncepta CRM odlična rešitev. Vpeljava koncepta CRM zahteva veliko truda in vodenja, prav tako pa zahteva od človeških virov veliko informacijskega znanja. Glavni cilj vpeljave je zadovoljiti potrebe odjemalcev, na podlagi katerega pridobimo zaupanja vredne odjemalce, kar nam dolgoročno prinese konkurenčno prednost na trgu. Company, that engages in commercial activity, must keep in mind, that greatest manner for preservation and profitable business with buyers is the introduction of rudiment of CRM. If company does not take for satisfaction of their buyers them loss. All employees must be aware of values of company, meaning of parties at the alone implementation of rudiment in company and to handle with parties somehow. Companies must keep in mind as well, who are their most important parties, and they must understand their needs and purchase habits. If we want to keep already got clients and to obtain novae for oneself, they must write down different data constantly about them and their habits. It is of course necessary to choose these data and to be feeding, which excellent solution is the introduction of rudiment of CRM. Introduction of rudiment of CRM demands much effort and directions, it demands much information knowledge as well of human sources. Main goal of introduction is to satisfy of need of parties, which we get satisfied and faithful parties with, which brings advantage on a market and successful commercial company to us in the long run. Bachelor Thesis sami Digital Library of University of Maribor |
institution |
Open Polar |
collection |
Digital Library of University of Maribor |
op_collection_id |
ftunivmaribor |
language |
Slovenian |
topic |
CRM - Upravljanje odnosov z strankami trgovsko podjetje prodaja dobičkonosni kupci dolgoročni odnosi. CRM – Customer relationship management commercial company sale profitable buyers long-term attitudes. info:eu-repo/classification/udc/658.8 |
spellingShingle |
CRM - Upravljanje odnosov z strankami trgovsko podjetje prodaja dobičkonosni kupci dolgoročni odnosi. CRM – Customer relationship management commercial company sale profitable buyers long-term attitudes. info:eu-repo/classification/udc/658.8 Bencik, Nina UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
topic_facet |
CRM - Upravljanje odnosov z strankami trgovsko podjetje prodaja dobičkonosni kupci dolgoročni odnosi. CRM – Customer relationship management commercial company sale profitable buyers long-term attitudes. info:eu-repo/classification/udc/658.8 |
description |
Podjetje, ki se ukvarja s trgovsko dejavnostjo se mora zavedati, da najboljša rešitev ohranjanje ter pozitivno poslovanje s kupci uvedba koncepta CRM. Če podjetje ne poskrbi za zadovoljstvo svojih kupcev, jih izgubi. Pri sami implementaciji koncepta v podjetje se morajo vsi zaposleni zavedati vrednot podjetja, pomena strank in kako s strankami ravnati. Podjetja se morajo prav tako zavedati, katere so najbolj zanesljive stranke v, ter razumeti njihove zahteve in kupne navade, katere imajo. Če želimo obdržati že dobljene odjemalce in si pridobiti nove, moramo vedno beležiti različne podatke in spremljati njihove kupne navade. Te podatke pa je seveda potrebno izbirati in hraniti, za kar je uvedba koncepta CRM odlična rešitev. Vpeljava koncepta CRM zahteva veliko truda in vodenja, prav tako pa zahteva od človeških virov veliko informacijskega znanja. Glavni cilj vpeljave je zadovoljiti potrebe odjemalcev, na podlagi katerega pridobimo zaupanja vredne odjemalce, kar nam dolgoročno prinese konkurenčno prednost na trgu. Company, that engages in commercial activity, must keep in mind, that greatest manner for preservation and profitable business with buyers is the introduction of rudiment of CRM. If company does not take for satisfaction of their buyers them loss. All employees must be aware of values of company, meaning of parties at the alone implementation of rudiment in company and to handle with parties somehow. Companies must keep in mind as well, who are their most important parties, and they must understand their needs and purchase habits. If we want to keep already got clients and to obtain novae for oneself, they must write down different data constantly about them and their habits. It is of course necessary to choose these data and to be feeding, which excellent solution is the introduction of rudiment of CRM. Introduction of rudiment of CRM demands much effort and directions, it demands much information knowledge as well of human sources. Main goal of introduction is to satisfy of need of parties, which we get satisfied and faithful parties with, which brings advantage on a market and successful commercial company to us in the long run. |
author2 |
Uršič, Duško |
format |
Bachelor Thesis |
author |
Bencik, Nina |
author_facet |
Bencik, Nina |
author_sort |
Bencik, Nina |
title |
UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
title_short |
UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
title_full |
UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
title_fullStr |
UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
title_full_unstemmed |
UVAJANJE KONCEPTA CRM V PODJETJE TRGOVSKE DEJAVNOSTI |
title_sort |
uvajanje koncepta crm v podjetje trgovske dejavnosti |
publisher |
[N. Bencik] |
publishDate |
2016 |
url |
https://dk.um.si/IzpisGradiva.php?id=60318 https://dk.um.si/Dokument.php?id=95537&dn= http://www.cobiss.si/scripts/cobiss?command=DISPLAY&base=cobib&rid=12580636&fmt=11 |
genre |
sami |
genre_facet |
sami |
op_source |
Maribor |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766186523512799232 |