ETIČNI VIDIKI OBDAROVANJA V MEDNARODNEM POSLOVNEM OKOLJU

• Main Author: Škorjanc, Maruša
• Other Authors: Potočan, Vojko
• Format: Bachelor Thesis
• Language: Slovenian
• Published: M. Škorjanc 2012
• Subjects: Poslovna darila; Promocijska darila; Protokolarna darila; Poslovno obdarovanje; Obdarovanje tujih partnerjev; Podkupnina ,Etika; Business gifts; Promotional gifts; Protocol gifts; Giving business gifts; Cross cultural business gifts; Bribe; Ethics; info:eu-repo/classification/udc/659.1; Penal; sami
• Online Access: https://dk.um.si/IzpisGradiva.php?id=37657; https://dk.um.si/Dokument.php?id=49745&dn=; https://plus.si.cobiss.net/opac7/bib/11260700?lang=sl

Če povzamem celotni diplomski seminar, lahko rečem, da je obdarovanje že zelo star običaj. Kot sem dejala, naj bi samo darilo zaznamovalo začetek novega obdobja. Zato sem v začetku diplomskega seminarja opisala razvoj poslovnega obdarovanja. Sam način obdarovanja sem razdelila med zasebno obdarovanje ljubljenih in poslovno obdarovanje, kjer poskušamo z obdarovanjem poslovnemu partnerju izkazati naklonjenost in spoštovanje. Vendar, kot sem dejala, o sami tradiciji poslovnega obdarovanja lahko govorimo šele z pričetkom razvoja obrti in trgovine. V preteklosti so darila uporabljali osvajalci neznanih dežel, vendar so z tem večinoma vsiljevali svojo kulturo in običaje. Zato tudi menim, da je za podjetnike izjemnega pomena, da preučijo obdarovanja v različnih državah, kajti navade poslovnega obdarovanja se razlikujejo. Zato se morajo vodilni in zaposleni v podjetju pripraviti na drugačnost z ustrezno strategijo. Morebitne napake, bi vas lahko spravile v neroden položaj ali ob posel. Pod vprašanje, koga obdarovati, menim, da je smiselno obdarovati poslovne partnerje, kajti z primernim darilom se predstavimo kot osebnost. Pri tem si vsekakor ne smemo zanikati, da pa nam to vsekakor pomaga pri nadaljnjem sklepanju poslov. Med same značilnosti poslovnega obdarovanja, sem poskušala obrazložiti, da tu vsekakor štejemo poslovna, protokolarna in promocijska darila. Poslovna darila nosijo zelo veliko sporočilno vrednost. Ne smemo se omejevati po letnih časih, kajti poslovnim partnerjem moramo posvečati veliko pozornosti in ustvarjalnosti. Dobro poslovno darilo pravijo, da mora s svojo izvirnostjo preseči materialno in nominalno vrednost. Med opisovanjem protokolarnih daril, sem ugotovila, da sodijo med najbolj občutljiva področja obdarovanja. Protokolarna darila so izraz stikov med državami in različnimi kulturami. Protokolarna darila se podarjajo ob srečanjih naših visokih predstavnikov v tujini in ob uradnih srečanjih visokih predstavnikov tujih držav v Sloveniji. Vsako protokolarno darilo, ki je podarjeno v naši državi služi promociji le te in izvira iz slovenske kulture. Promocijska darila naj bi imela namen predstaviti podjetje. Pri tem se pa razlikujejo darila na osebna ali množična. Sama promocijska darila, lahko dosežejo več komunikacijskih ciljev, kot katere koli druge tehnike. Z promocijskimi darili dosežemo pospešitev prodaje, okrepi ugled in spodbudi neposredno kupovanje. Tukaj pa pride tudi do dileme, ali so poslovna darila komunikacija ali podkupnina. Seveda si lahko pomagamo z predpisi v kazenskem zakoniku, kjer je sprejemanje daril lahko kaznivo, če jih sprejemamo kot protiusluge pri sklenitvi poslov. Sam začetek podkupovanja pomeni posledično konec obdarovanja, kot izkazovanje pozornosti in spoštovanja. Meja je predvsem v samem namenu obdarovanja. Podkupnina je zelo kočljiva zadeva, zato menim, oziroma predlagam, da bi se v podjetjih uvedlo izobraževanje vodilnih in zaposlenih v podjetju na področju poslovne etike. Kajti z neprimernim darilom oddajamo napačen signal, z tem negativnim pristopom pa posledično izgubljamo stranke in ugled. Da bi se izognili tej dilemi ali gre za darilo ali za podkupnino naj bo darilo za obdarovanega brez omembe vredne materialne vrednosti in naj ne bo pod nobenim pogojem , podarjeno med sklepanjem posla. Če ste kot podjetje v dvomih, vam lahko pri izbiri daril pomagajo podjetja, ki se posebej ukvarjajo z prodajo daril. Kot drugi ukrep ali predlog, bi dejala, da je nujna nadgradnja obstoječega nadzora obdarovanja z etičnim pristopom. Nekatera podjetja imajo zelo stroga določila glede darovanja. Vsak zaposleni bi moral biti seznanjen z zakonskimi določili in pravnimi posledicami. To summarize the whole thesis, I can say that gift-giving is a very old custom. As I said, only the gift marked the beginning of a new era. Therefore I have described in the beginning of the thesis the development of business giveaways. I divided gifts between private and business for loved ones, where we are trying to giving gifts to business partners to demonstrate affection and respect. However, as I said, the tradition of the business gifts themselves can speak only with the start of the development of trade and commerce. In the past, gifts were used by conquerors of unknown lands, but they usually their culture and traditions. That's why I think it is extremely important for entrepreneurs to consider gifts in different countries, for business giveaways habits vary. Therefore, the managers and employees of the company prepare for the difference with an appropriate strategy. Any errors, could place you in an awkward position or out of business. Under question, give a present to someone, I think it makes sense to give a present to business partners, for the appropriate gift to present as a person. In this, it certainly can not be denied, but this helps us in further concluding transactions. Among the features of the business itself giveaways, I tried to explain that there certainly include commercial, ceremonial, and promotional gifts. Business gifts carry a lot of meaning. We should not be restricted by seasons, for business partners we should pay more attention and creativity. Good business gifts say that with its originality and materially exceed face value. In describing the protocol gifts, I found that some of the most sensitive areas of gifts. Gifts are an expression of relations between different countries and cultures. Gifts to give away at meetings of our senior representatives abroad and at official meetings of senior representatives of foreign countries in Slovenia. Each protocol gift that is given to serve in our country and the promotion of it comes from the Slovenian culture. Promotional gifts should be sought to present the company. In doing so, the different gifts to personal or mass. Promotional gifts can achieve communication objectives more than any other technique. The acceleration is achieved promotional gifts sales, enhance reputation and promote buying direct. Here comes the dilemma of whether the communication business gifts or bribes. Of course, you can help with the provisions in the Penal Code, where the acceptance of gifts can be a criminal, if we accept as a trade-off in the conclusion of transactions. The commencement of bribery consequent end giveaways such as demonstrating respect and attention. The limit lies in the purpose for giveaways. A bribe is a very tricky business, so I think or suggest that the companies have introduced education leaders and employees in the company in the field of business ethics .Because of improper gifts we give away a wrong signal, with this negative approach, we can lose customers and reputation. To avoid this dilemma, or a gift or bribe to the blessed gift of no significant material value and should not under any circumstances give away during the course of the transaction. If you are in doubt as a company, we can help with the gift-giving business, dealing specifically with the sale of gifts. As another measure or proposal, said that the necessary upgrade of existing control gifts with the ethical approach. Some companies have very strict provisions on the donation. Every employee should be familiar with the legal provisions and legal consequences.