Brand extension: The moderating role of the brand range in a consumption perspective

Bibliographic Details
Main Authors: Mehdi, Seltène, Brunel, Olivier
Other Authors: Laboratoire de Recherche Magellan, Université Jean Moulin - Lyon 3 (UJML), Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon
Format: Conference Object
Language:English
Published: HAL CCSD 2007
Subjects:
Brand range
Brand extension
[SHS.GESTION]Humanities and Social Sciences/Business administration
Iceland
Online Access:https://shs.hal.science/halshs-00682204
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spelling ftunivlyon:oai:HAL:halshs-00682204v1 2023-05-15T16:45:40+02:00 Brand extension: The moderating role of the brand range in a consumption perspective Mehdi, Seltène Brunel, Olivier Laboratoire de Recherche Magellan Université Jean Moulin - Lyon 3 (UJML) Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon Reykjavik, Iceland 2007-05-22 https://shs.hal.science/halshs-00682204 en eng HAL CCSD halshs-00682204 https://shs.hal.science/halshs-00682204 36th EMAC Conference proceedings 36th EMAC Conference https://shs.hal.science/halshs-00682204 36th EMAC Conference, May 2007, Reykjavik, Iceland. pp.5 Brand range Brand extension [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2007 ftunivlyon 2023-04-12T16:44:53Z Conference Object Iceland Université de Lyon: HAL
institution Open Polar
collection Université de Lyon: HAL
op_collection_id ftunivlyon
language English
topic Brand range
Brand extension
[SHS.GESTION]Humanities and Social Sciences/Business administration
spellingShingle Brand range
Brand extension
[SHS.GESTION]Humanities and Social Sciences/Business administration
Mehdi, Seltène
Brunel, Olivier
Brand extension: The moderating role of the brand range in a consumption perspective
topic_facet Brand range
Brand extension
[SHS.GESTION]Humanities and Social Sciences/Business administration
author2 Laboratoire de Recherche Magellan
Université Jean Moulin - Lyon 3 (UJML)
Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon
format Conference Object
author Mehdi, Seltène
Brunel, Olivier
author_facet Mehdi, Seltène
Brunel, Olivier
author_sort Mehdi, Seltène
title Brand extension: The moderating role of the brand range in a consumption perspective
title_short Brand extension: The moderating role of the brand range in a consumption perspective
title_full Brand extension: The moderating role of the brand range in a consumption perspective
title_fullStr Brand extension: The moderating role of the brand range in a consumption perspective
title_full_unstemmed Brand extension: The moderating role of the brand range in a consumption perspective
title_sort brand extension: the moderating role of the brand range in a consumption perspective
publisher HAL CCSD
publishDate 2007
url https://shs.hal.science/halshs-00682204
op_coverage Reykjavik, Iceland
genre Iceland
genre_facet Iceland
op_source 36th EMAC Conference proceedings
36th EMAC Conference
https://shs.hal.science/halshs-00682204
36th EMAC Conference, May 2007, Reykjavik, Iceland. pp.5
op_relation halshs-00682204
https://shs.hal.science/halshs-00682204
_version_ 1766035832220680192

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