Intercultural relationships of the French SME Mixel Agitators in China
International audience This research focuses on intercultural relationships developed by Mixel Agitators, a French industrial SME, in the Chinese market. The company follows an ambitious internationalization strategy and has established a production and sales subsidiary in China. The relationships e...
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ftunivlyon3:oai:HAL:hal-01832305v1 2024-04-28T08:25:50+00:00 Intercultural relationships of the French SME Mixel Agitators in China Dominguez, Noémie Mayrhofer, Ulrike Laboratoire de Recherche Magellan Université Jean Moulin - Lyon 3 (UJML) Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon Reykjavik, Iceland 2018-06-19 https://univ-lyon3.hal.science/hal-01832305 en eng HAL CCSD hal-01832305 https://univ-lyon3.hal.science/hal-01832305 Annual EURAM (European Academy of Management) Conference https://univ-lyon3.hal.science/hal-01832305 Annual EURAM (European Academy of Management) Conference, Jun 2018, Reykjavik, Iceland Intercultural relationships headquarters-subsidiary relationships SME Chinese culture guanxi. [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2018 ftunivlyon3 2024-04-10T23:54:27Z International audience This research focuses on intercultural relationships developed by Mixel Agitators, a French industrial SME, in the Chinese market. The company follows an ambitious internationalization strategy and has established a production and sales subsidiary in China. The relationships established with the Chinese subsidiary appear to be difficult, which represents an important barrier to operations in China. This article attempts to contribute to a better understanding of intercultural relationships between the French headquarters and the Chinese subsidiary. The empirical study is based on 15 interviews conducted with managers of Mixel Agitators in both countries and institutional actors involved in Franco-Chinese business relationships. The results show that the difficulties faced are due to differences concerning the business context as well as national and organizational cultures. Conference Object Iceland Université Jean Moulin - Lyon 3: Publications scientifiques (HAL) |
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Open Polar |
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Université Jean Moulin - Lyon 3: Publications scientifiques (HAL) |
op_collection_id |
ftunivlyon3 |
language |
English |
topic |
Intercultural relationships headquarters-subsidiary relationships SME Chinese culture guanxi. [SHS.GESTION]Humanities and Social Sciences/Business administration |
spellingShingle |
Intercultural relationships headquarters-subsidiary relationships SME Chinese culture guanxi. [SHS.GESTION]Humanities and Social Sciences/Business administration Dominguez, Noémie Mayrhofer, Ulrike Intercultural relationships of the French SME Mixel Agitators in China |
topic_facet |
Intercultural relationships headquarters-subsidiary relationships SME Chinese culture guanxi. [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
International audience This research focuses on intercultural relationships developed by Mixel Agitators, a French industrial SME, in the Chinese market. The company follows an ambitious internationalization strategy and has established a production and sales subsidiary in China. The relationships established with the Chinese subsidiary appear to be difficult, which represents an important barrier to operations in China. This article attempts to contribute to a better understanding of intercultural relationships between the French headquarters and the Chinese subsidiary. The empirical study is based on 15 interviews conducted with managers of Mixel Agitators in both countries and institutional actors involved in Franco-Chinese business relationships. The results show that the difficulties faced are due to differences concerning the business context as well as national and organizational cultures. |
author2 |
Laboratoire de Recherche Magellan Université Jean Moulin - Lyon 3 (UJML) Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon |
format |
Conference Object |
author |
Dominguez, Noémie Mayrhofer, Ulrike |
author_facet |
Dominguez, Noémie Mayrhofer, Ulrike |
author_sort |
Dominguez, Noémie |
title |
Intercultural relationships of the French SME Mixel Agitators in China |
title_short |
Intercultural relationships of the French SME Mixel Agitators in China |
title_full |
Intercultural relationships of the French SME Mixel Agitators in China |
title_fullStr |
Intercultural relationships of the French SME Mixel Agitators in China |
title_full_unstemmed |
Intercultural relationships of the French SME Mixel Agitators in China |
title_sort |
intercultural relationships of the french sme mixel agitators in china |
publisher |
HAL CCSD |
publishDate |
2018 |
url |
https://univ-lyon3.hal.science/hal-01832305 |
op_coverage |
Reykjavik, Iceland |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Annual EURAM (European Academy of Management) Conference https://univ-lyon3.hal.science/hal-01832305 Annual EURAM (European Academy of Management) Conference, Jun 2018, Reykjavik, Iceland |
op_relation |
hal-01832305 https://univ-lyon3.hal.science/hal-01832305 |
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1797585496439783424 |