Lifeker+, key to growth: an international marketing plan of Keraben Group

• Main Author: Almir Mer, Faikah
• Other Authors: Saorín Iborra, Ana María, Universitat Jaume I. Departament d'Estudis Anglesos.
• Format: Master Thesis
• Language: English
• Published: Universitat Jaume I 2019
• Subjects: Màster Universitari en Llengua Anglesa per al Comerç Internacional; Máster Universitario en Lengua Inglesa para el Comercio Internacional; Master's Degree in English Language for International Trade; International marketing; New product development; Keraben Group; Lifeker+; Ceramic industry; Lengua; Ronkainen; Iceland
• Online Access: http://hdl.handle.net/10234/183737

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019 “To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re...