Work hard, play hard—The concept of playbour in Animal Crossing: New Horizons

• Main Author: Gemma Fantacci
• Other Authors: Fantacci, Gemma
• Format: Conference Object
• Language: English
• Published: Academy of Arts, University of Novi Sad 2022
• Subjects: Animal Crossing: New Horizons; playbour; gig economy; platform economy; ludo-capitalistic practices; Settore PEMM-01/B - Cinema; fotografia; radio; televisione e media digitali; Dream Island
• Online Access: https://hdl.handle.net/10808/59865

Under the promise of complete creative expression, Animal Crossing: New Horizons (Nintendo, 2020), henceforth ACNH, has established one of the largest online communities— to date, more than 39 million copies have been sold—where players play to work and work to play within a visual and production ec...