Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland

• Published in: Scandinavian Journal of Hospitality and Tourism
• Main Authors: Sthapit, Erose, Björk, Peter
• Other Authors: Marketing, Vaasa
• Format: Article in Journal/Newspaper
• Language: English
• Published: Routledge 2021
• Subjects: 512 Business and Management; Customers and Relations; Souvenirs; Memorable tourism experiences; Revisit intention; Finland; KOTA2017; PREM2018_01; 0 - Not open access; 1 - Self archived; https://helda.helsinki.fi/dhanken/handle/10227/406697; 0- Ingen av författarna har en utländsk affiliation; 1- Publicerad utomlands; 0- Ingen affiliation med ett företag; Rovaniemi
• Online Access: http://hdl.handle.net/10227/406697

For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to...