Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland
For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to...
Published in: | Scandinavian Journal of Hospitality and Tourism |
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Language: | English |
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Online Access: | http://hdl.handle.net/10227/406697 |
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ftunivhelsihelda:oai:helda.helsinki.fi:10227/406697 2024-05-19T07:47:51+00:00 Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland Sthapit, Erose Björk, Peter Marketing, Vaasa 2021-02-23T10:55:00Z 26 84027 application/vnd.openxmlformats-officedocument.wordprocessingml.document http://hdl.handle.net/10227/406697 eng eng Scandinavian Journal of Hospitality and Tourism 10.1080/15022250.2017.1354717 1502-2250 Sthapit , E & Björk , P 2017 , ' Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland ' , Scandinavian Journal of Hospitality and Tourism , vol. 19 , no. 1 , pp. 1-26 . https://doi.org/10.1080/15022250.2017.1354717 http://hdl.handle.net/10227/406697 info:eu-repo/semantics/openAccess openAccess 512 Business and Management Customers and Relations Souvenirs Memorable tourism experiences Revisit intention Finland KOTA2017 PREM2018_01 0 - Not open access 1 - Self archived https://helda.helsinki.fi/dhanken/handle/10227/406697 0- Ingen av författarna har en utländsk affiliation 1- Publicerad utomlands 0- Ingen affiliation med ett företag Article 2021 ftunivhelsihelda 2024-04-23T23:58:07Z For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to revisit a place. Based on semi-structured interviews with visitors to Rovaniemi, Finland, from 14 different nationalities, uniqueness, usability and functionality emerged as central elements that prolonged memorability of the travel experience and encouraged revisit intention. This research contradicts studies indicating that a lack of authenticity is an attraction when buying souvenirs and that tourists purchase “genuine counterfeit products” while on holiday due to their lower prices. The managerial implications of this study are that tourism service providers who sell souvenirs in similar contexts should invest more resources on offering objects that represent uniqueness and on local food products and clothes, as well as kitchenware, which represent usability and functionality. Peer reviewed Article in Journal/Newspaper Rovaniemi HELDA – University of Helsinki Open Repository Scandinavian Journal of Hospitality and Tourism 19 1 1 26 |
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HELDA – University of Helsinki Open Repository |
op_collection_id |
ftunivhelsihelda |
language |
English |
topic |
512 Business and Management Customers and Relations Souvenirs Memorable tourism experiences Revisit intention Finland KOTA2017 PREM2018_01 0 - Not open access 1 - Self archived https://helda.helsinki.fi/dhanken/handle/10227/406697 0- Ingen av författarna har en utländsk affiliation 1- Publicerad utomlands 0- Ingen affiliation med ett företag |
spellingShingle |
512 Business and Management Customers and Relations Souvenirs Memorable tourism experiences Revisit intention Finland KOTA2017 PREM2018_01 0 - Not open access 1 - Self archived https://helda.helsinki.fi/dhanken/handle/10227/406697 0- Ingen av författarna har en utländsk affiliation 1- Publicerad utomlands 0- Ingen affiliation med ett företag Sthapit, Erose Björk, Peter Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
topic_facet |
512 Business and Management Customers and Relations Souvenirs Memorable tourism experiences Revisit intention Finland KOTA2017 PREM2018_01 0 - Not open access 1 - Self archived https://helda.helsinki.fi/dhanken/handle/10227/406697 0- Ingen av författarna har en utländsk affiliation 1- Publicerad utomlands 0- Ingen affiliation med ett företag |
description |
For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to revisit a place. Based on semi-structured interviews with visitors to Rovaniemi, Finland, from 14 different nationalities, uniqueness, usability and functionality emerged as central elements that prolonged memorability of the travel experience and encouraged revisit intention. This research contradicts studies indicating that a lack of authenticity is an attraction when buying souvenirs and that tourists purchase “genuine counterfeit products” while on holiday due to their lower prices. The managerial implications of this study are that tourism service providers who sell souvenirs in similar contexts should invest more resources on offering objects that represent uniqueness and on local food products and clothes, as well as kitchenware, which represent usability and functionality. Peer reviewed |
author2 |
Marketing, Vaasa |
format |
Article in Journal/Newspaper |
author |
Sthapit, Erose Björk, Peter |
author_facet |
Sthapit, Erose Björk, Peter |
author_sort |
Sthapit, Erose |
title |
Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
title_short |
Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
title_full |
Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
title_fullStr |
Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
title_full_unstemmed |
Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland |
title_sort |
relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to rovaniemi, finland |
publishDate |
2021 |
url |
http://hdl.handle.net/10227/406697 |
genre |
Rovaniemi |
genre_facet |
Rovaniemi |
op_relation |
Scandinavian Journal of Hospitality and Tourism 10.1080/15022250.2017.1354717 1502-2250 Sthapit , E & Björk , P 2017 , ' Relative contribution of souvenirs on memorability of a trip experience and revisit intentions: a study of visitors to Rovaniemi, Finland ' , Scandinavian Journal of Hospitality and Tourism , vol. 19 , no. 1 , pp. 1-26 . https://doi.org/10.1080/15022250.2017.1354717 http://hdl.handle.net/10227/406697 |
op_rights |
info:eu-repo/semantics/openAccess openAccess |
container_title |
Scandinavian Journal of Hospitality and Tourism |
container_volume |
19 |
container_issue |
1 |
container_start_page |
1 |
op_container_end_page |
26 |
_version_ |
1799488328185151488 |