"Usein saan safkainspiksen nimenomaan blogista." : tarkastelussa kolmen ruokablogin lukijat

• Main Author: Raitakari, Jasmin
• Other Authors: Helsingin yliopisto, Käyttäytymistieteellinen tiedekunta, Opettajankoulutuslaitos, University of Helsinki, Faculty of Behavioural Sciences, Department of Teacher Education, Helsingfors universitet, Beteendevetenskapliga fakulteten, Institutionen för lärarutbildning
• Format: Master Thesis
• Language: Finnish
• Published: Helsingfors universitet 2016
• Subjects: blog; food blog; blog readers; following blogs; motivation; triangulation; blogi; ruokablogi; blogien lukijat; blogien seuraaminen; motivaatio; triangulaatio; Home economics; Kotitaloustiede; Hushållsvetenskap; blogit; lunni
• Online Access: http://hdl.handle.net/10138/163586

Goals. The goal of this thesis is to find out the motives for following three different food blogs. The research focuses on readers of the blogs 52 weeks of deliciousness, Lunni leipoo and Perinneruokaa prkl, all of which are located at the website maku.fi. The selection of the research subject was influenced partly by the fact that blog readers and their following motives have yet been researched only little. Blogs are associated with communality and therefore it's interesting to know whether readers participate in commenting the blog posts and how do they do it. Methods. The data was acquired with an online questionnaire that contained open and multiple-choice questions. The online questionnaire was an appropriate method for reaching the target group. The theoretic focus was on qualitative methods, but quantitative methods were utilized as well. The results of the questionnaire were processed using both qualitative and quantitative methods. Multiple-choice questions were presented graphically, open questions in turn were analysed by defining types and themes. At first every blog was examined individually, after which the whole material was subjected to analysis in order to define different reader types. Results and conclusions. The questionnaire gathered answers from 132 readers. Blog 52 weeks of deliciousness was interesting due to recipes, food ideas and the atmosphere created by the blogger. The blog was also a source for daily inspiration and restaurant tips. Blog Lunni leipoo was followed particularly for its visuality, but the entirety, recipes and stories were also felt important. The readers of blog Perinneruokaa prkl were interested in the blog's theme of traditional food. Although the blog was mainly a source for recipes, the funny and narrative writing style was part of the blog's charm. The reader types defined from the material were information seekers, inspiration hunters and self-entertainers. These types were divided into two types by purposes of use: blogs are either idea banks or ...