Consumer Behaviour at the Generic Level: Theoretical Perspectives
Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer deci...
| Published in: | Buletin Psikologi |
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| Main Author: | |
| Format: | Article in Journal/Newspaper |
| Language: | English |
| Published: |
Faculty of Psychology Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 https://doi.org/10.22146/bpsi.11460 |